HSB4M Social Science: broad field of study that looks at human behaviour Three disciplines: anthropology, psychology and sociology Typically social experiments investigate how someone's behaviour influences a groups behaviour or internal states, such as attitude or self-concept. Read more: http://www.experimentresources.com/social-psychologyexperiments.html#ixzz0y8yzf5Kl If someone was attractive would you think they are more intelligent? The halo effect is the bias where the perception of one trait (i.e. a characteristic of a person or object) is influenced by the perception of another trait (or several traits) of that person or object An example: good-looking person = intelligent Cognitive dissonance is an uncomfortable feeling caused by holding conflicting ideas simultaneously People reduce dissonance (discomfort) by changing their attitudes, beliefs, and actions Studies show that we can change our beliefs very easily Robber’s Cave: A group of twenty-two 11 year old boys were taken to camp at Robber’s Cave State Park, Oklahoma and formed two rival groups Both saw the other as members of an “outgroup” or rivals Eventually made peace However....the happy ending was only achieved after the experiment was performed three times! Stanford Prison Experiment What makes a person evil? Can a good person commit evil acts? If so, what can make people cross the line? Students were asked to play role of guards/prisoners Experiment stopped after only 6 days! measured the willingness of people to obey an authority figure even if it hurt someone else In the original 1963 experiment 65% continued with the experiment to the final massive 450 volt shock http://www.youtube.com/watch?v=HwqNP9 HRy7Y People tend to think other’s think exactly like they do and that their opinions views are superior People project their thinking on to others Henry Tajfel experiment 14 and 15 year-old boys, were brought into the lab and shown slides of paintings by two artists Formed two groups, boys were asked to distribute virtual money and all the boys favoured their own in-group even though they never met! Would you help him? Studies show that if your in a crowd you most like WILL NOT HELP! Which line is bigger? Soloman Asch experiment: 76% of people denied their own senses by choosing either A or B http://www.youtube.com/watch?v=HXz9Ocn RBYY Try one today! Make up a fake news story...see what happens!