Become a Trusted Professional
Chapter 18
Bailey & Burch (2010)
Stefanie Baldovin
Caldwell College
ABA 574 Fall 2013
Sources
• Bailey, J., & Burch, M. (2010). 25 essential skills &
strategies for the professional behavior analyst.
New York, NY: Routledge.
• Harvard Business School Press. (2005) Power,
influence and persuasion. Boston: Author
• Autism Speaks website http://www.autismspeaks.org
Overview
• Achieving Trust
• Developing Trust
• Trust
– Transparent
– Receptive
– Use caring
– Sincere
– Trustworthy
Overview
• Why is being a Trusted Professional is
essential for Behavior Analysts?
As Sharon Reeve says:
We are always being judged!
How do you treat others?
Are you attentive? Aloof?
You Tube Video
Jack Welch – former General Electric
CEO aka “Neutron Jack”
http://www.youtube.com/watch?v=hntzp5F40I
The optimistic intern!
• Some Examples of Lack of Trust
Trust
• “Trust is the glue of life. It's the most essential
ingredient in effective communication. It's the
foundational principle that holds all
relationships.” – Stephen Covey
• “To earn the trust of others, you need to
demonstrate a steady, consistent
temperament and be honest and reliable”. Harvard Business School Press. (2005)
Achieving Trust
• Difficult to achieve
• Requires time investment
• Built slowly, through smaller milestones
;
– Solve simple problems
– Be on time
– Deliver what you promise – over deliver
– Be sensitive to others
Developing Trust
• Our daily interactions provide these
opportunities;
– Accurately collecting data during
sessions
– Participate in meetings
– Help make a decision about treatment
– Meet your team’s expectations
How can Behavior analysts earn trust
to offer recommended treatments?
•
•
•
•
Thoughtfully consider the issues
Do research
Keep confidences
Deliver on promises
Transparent
• Be candid
• Tell both sides of the story
• Having a poker face makes people
uneasy
Be Responsive
• The Intern’s supervisor was not
responsive – a lost opportunity
• Mentor with a heart
• Give timely positive feedback –
opportunity to build trust and caring
• Give timely negative feedback – factual,
constructive
Use caring
• Establish an open environment
– Do not interrupt
– Make eye contact
• Present other’s viewpoints first
• Exercise caution with language and
gestures
Be Sincere
• Todd Risley – in 1968 he showed ways
of teaching pre-schoolers to tell the truth
by shaping their “Say Do” congruence
Trustworthy
• Credibility = Trust + Experience
Harvard Business School Press, 2005
• “A good reputation takes 20 years to
build and only five minutes to ruin.”
Warren Buffet
What/who could affect trust in
our profession?
•
•
•
•
•
•
Unethical practitioners
Incompetent practitioners
Celebrities (Jenny McCarthy)
Parents/Caregivers
School administrators
Pseudoscience /Alternative
Treatments
Pseudoscience erodes trust
• Pseudoscience includes beliefs,
theories, or practices that have been or
are considered scientific, but have no
basis in scientific fact
– 5-year old Pennsylvania boy who, in 2005,
reportedly died following complications
from chelation therapy
– In 2000 a young girl in Colorado died from
suffocation during “rebirthing,”
Pseudo science
•
•
•
•
Red flags
Using exaggerated language, especially
"miracle"
Does not share clinical data supporting
its claims
Not open to discussion or scrutiny
Takes criticism as a personal attack
Pseudo science
•
•
•
•
•
Testing cannot be repeated or verified
Poorly organized concepts
Contradictions
Lack of progression
Relies on testimonies instead of empirical
research
• "Proof" is not published in peer-reviewed
scientific journals, but in newsletters, books,
advertisements, and websites
More Pseudoscience
• http://www.autismspeaks.org/node/1129
26
• http://www.youtube.com/watch?v=R3UJ
rr8PeTs
In Closing
– As behavior analysts we need to be
seen as trusted professionals so that
the programs we present are given
adequate support to benefit our clients
– Go above and beyond what is expected
to help others
– Build credibility everyday!
(Bailey & Burch, 2010)
Questions
Additional Reading
References
Bailey, J., & Burch, M. (2010a). 25 essential skills & strategies for
the professional behavior analyst. New York, NY:
Routledge.
Harvard Business School Press. (2005) Power, influence and
persuasion. Boston: Author
Risley, T.R., & Hart, B. (1968) Developing correspondence
between the non-verbal behavior of pre-school
children. Journal of Applied Behavior Analysis, 1 (4),
267-281
Youtube website
http://www.youtube.com/watch?v=hntzp5-F40I