Competitive Advantages
Vera
Two different brands of Wedding Gowns
Promotion
LILLE LISE VS
Vera Wang
Vera Wang
• Promotion of Vera Wang (key points)
---“A spinster wants Vera Wang, a divorced woman misses Vera Wang,
and a remarried woman congratulates herself because she can have
another Vera Wang. No women can resist the charm of this top brand.
It also conveys women's expectation for love and marriage.”
---Vera Wang has made wedding gowns for many wellknown public figures, such as Chelsea Clinton, Karenna
Gore , Ivanka Trump and news reporter Campbell
Brown.
---lots of shows in Pairs and American
---They also have website on internet
--- Top of the mind.
--- Brand loyalty.
Super stars ﹠
Public people
effects
Both of them are famous movie stars in
China. Because of their wedding, many
Chinese people get know about Vera
Wang more and more.
Placement
Placement (market in China)
• Vera Wang
• LILLE LISE
--They have lots of stores in
--They have only one store in
China.
Shanghai,China.
-- You can book the wedding
gowns and only need to wait -- You can book the wedding
gowns but need to wait for
for 20 days.
20 months.
-- You can go to their website
to book, and they will send -- You can go to their website
to your home.
to book, but they won’t
-- It’s make their service
send their products to China.
convenient for the Chinese
-- This are not convenient for
consumer.
the Chinese consumer.
• Because of their
strategic position, LILLE
LISE has benefited
greatly for consumers
to buy their products.
Quality
LILLE LISE VS
Vera Wang
Vera Wang
Quality of Vera Wang (key points)
• Gorgeous and grace.
• Hand-made
• The uncommon tactility
of fabric, the exquisite
fold, perfect fits the
needs of high-level
clients.
• Fashionable.
• Lots of super star were
Vera Wang in Oscar.
Vera Wang
Price
Price of LILLE LISE is cheaper
• LILLE LISE
---RMB1980+
---much cheaper than Vera
Wang
--- Their target market is
well-off family.
--- income level is middle.
• Vera Wang
---RMB30000+
--- Their target market is rich
and famous people.
--- income level is high
Benefits of use
LILLE LISE VS
Vera Wang
Vera Wang
Benefits of use of Vera Wang
• It will make you like a
princess on your wedding.
• You will never forget the
day that you in Vera Wang.
• Your will get praise and
envy from others when
you wear Vera Wang.
• Show your social position.
• Every girl has dream in her
wedding, Vera Wang can
help them to achieve their
dream.
Lots of famous and public people wear wedding
gown in their wedding to show their social position.
Design features
Design features
• As a wedding gown, LILLE
LISE offers the special
service that their
consumers have two free
chances to chance their
wedding gowns to
evening wear.
• This was make consumers
won’t put away their
wedding gown after only
use once.
LILLE LISE
Conclusion
Conclusion
• I think LILLE LISE has a better competitive
advantage.
• LILLE LISE has bigger target market than Vera
Wang. Their price is more cheaper than Vera
Wang what lots of people are able to pay for.
• It’s very convenient for people buy it in china.
• Their valuable-add service make their product
effect to use.