Logo/Name
RedHouse Associates
Business Plan Template
Logo/Name
Template Instructions
1. Use this guide to help structure your information
• Your goal is to tell a story about your company, the customer problem,
your solution, the market size, and what is needed to move forward.
2. “Edit Company Name” in Slide Master and choose the
PowerPoint templates for your presentation.
3. Add your information to each slide
© 2011 RedHouse Associates
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Logo/Name
Company Profile
• One Line Pitch
• What is the “Tag Line” for your business
• Summarize the Business
© 2011 RedHouse Associates
3
Logo/Name
The People
• List Names and Titles of management Team
• What makes your management team most qualified to
build this business?
© 2011 RedHouse Associates
4
Logo/Name
Customer Problem
• What is the problem you are solving?
• Use Diagrams to tell the story
• Who is the Buyer?
• What existing tools are currently available?
© 2011 RedHouse Associates
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Logo/Name
The Solution
• Describe the Products and Services you sell
© 2011 RedHouse Associates
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Logo/Name
Target Market
• Market Landscape, Size, and Demographics
• Current or Potential Customers
© 2011 RedHouse Associates
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The Product Roadmap
Logo/Name
• Describe the Business Model, Product Roadmap &
Timeline
Prod Version 2
Product Version 1
Product Features
Product Features
Product Features
Product Features
Product Features
Product Features
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Product Features
Product Sub-Features
Product Sub-Features
Product Sub-Features
Product Features
Product Features
Product Features
Product Sub-Features
Product Sub-Features
Product Sub-Features
Product Features
Product Sub-Features
Product Sub-Features
Product Features
Product Features
Product Features
© 2011 RedHouse Associates
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Product Features
Product Features
Complete
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Product Features
Product Features
2011
Product Version 3
Product Features
2012
2013
Spring
Summer
Winter
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Competition
Logo/Name
• Describe the competitive landscape
• List your competitors
• List Competitive Advantage
• List Barriers to entry
• Use Diagrams:
Your
Solution
Company
1
Company
2
Company
3
Company
4
Company
5
Solution Attribute
1
Solution Attribute
2
Solution Attribute
3
Solution Attribute
4
Solution Attribute
5
Solution Attribute
6
© 2011 RedHouse Associates
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Logo/Name
Sales & Marketing Strategy
• Describe the “Go to Market” Plans
© 2011 RedHouse Associates
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Financials
Logo/Name
• Explain financial forecast information by year.
2010
2011
2012
2013
2014
2015
Revenues
Expenses
Profit/Loss
Headcount
© 2011 RedHouse Associates
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Logo/Name
Funding Requirements
• Previous Capital and Investors
• Capital Seeking
• Pre-money Valuation
• Use of Proceeds
• Future Funding Requirements
© 2011 RedHouse Associates
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Logo/Name
Summary
• Summarize the main points of your presentation.
• Next Steps
© 2011 RedHouse Associates
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Logo/Name
Contact Information:
• Company Name
• Entrepreneur First/Last
Name
• Entrepreneur Email
Address
• Company Address
• Phone Number
• Fax Number
• Company Logo
© 2011 RedHouse Associates
Company Profile
Company Profile:
• Number of Employees
• Founded Date
• Industry
• Referred By
• Previous Investors
• Lawyer
• Accountant
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