Visual Rhetoric Project Time Magazine: *The New Face of America*

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Time period: 1990’s
Publication: November 18,1993
Artist: Ted Thai
Purpose: The purpose of this painting is
to show the combining of all the
different cultures of today’s society.
This is what a female would look like
who had several different races in her
blood line.
The simple subject statement at the
bottom of the cover reveals the true
meaning behind the woman: “How
Immigrants Are Shaping the World’s
First Multicultural Society.”
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The audience of the cover is
intended to anyone looking at or
reading the magazine.
Multicultural societies are
becoming more and more
popular.
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Think about how many bi-racial
couples you see in the world
today.
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Think about what effect this has
on a society like Glasgow versus
one in Arizona. How would they
differ?
Arizona just passed a law about
immigrants which would eliminate
this opportunity there. In Kentucky,
we have no law so that is still
possible.
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The focus of this photo is the
woman’s face. This is a picture of
what someone would look like with
many different cultures in their life.
In the background, there are many
very small pictures of people’s faces
from different cultures. This shows
that all different cultures are in her
blood.
In the middle at the bottom of the
photo the words “How Immigrants
Are Shaping the World’s First
Multicultural Society.” This statement
is written in black against the
woman’s soft, tan complexion. Why
do you think the author did this?
This allows it to pop and draws the
reader’s attention, sharing with them
the subject of the article.
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Foreground: The entire face of
the woman takes up the
foreground. This is because she
is the main focus of the
picture.
Background: The background
is filled with pictures of
people’s faces whose culture
contributed to her features.
Omission: This picture cuts out
from the woman’s shoulders
down. Why do you think the
author did that?
This helps eliminate people
judging because they don’t
show her body. This eliminates
people thinking that you must
be skinny or you must be fat.
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The statement to the left of
the woman’s face and her
face are juxtaposed.
What makes them
juxtaposed?
If the statement was not
there the picture wouldn’t
have as much meaning.
However, the statement tells
you to take a look at her and
that she was created by a
computer and is made of
many different races.
“How Immigrants Are Shaping
the World’s First Multicultural
Society”
- middle at the bottom
 This statement reveals to the
reader what the article is
about and it is also very
symbolic. How so?
 The picture of the woman
along with the statement to
the left of her face, “….What
you see is a remarkable
preview of….The New Face of
America,” are saying that with
the amount of immigrants in
today’s world, we are all
going to resemble this woman
in the near future.
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Logos: This image appeals
to our logic because it
concerns the changing in
culture as we know it.
Pathos: This image appeals
to our emotions by giving
us a positive or negative
feeling depending on how
each individual feels
about immigration.
Ethos: This image appeals
to our ethics because it
takes many races and
cultures together to get
the features of the
woman.
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Why do you think the
author placed a small
smile or even a smirk, if
you will, on her face?
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What are your views or
opinions on immigration
today?
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What other aspects will
be effected by
multicultural binding?
Photo: www.coverbrowser.com/image/time/3696-1.jpg
 Background Info:
http://www.time.com/time/covers/0,16641,19931118,00.html
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