LinkedIn and the Internship Experience
IACBE 2014 Annual Conference and Assembly Meeting
San Diego, California | April 8-11, 2014
Janet Staker Woerner | Herzing University
Discussion
• What is LinkedIn?
• Why is LinkedIn important?
• How can LinkedIn be used in higher education?
• Who should use LinkedIn?
• Where should LinkedIn be used?
New Models – New Rules
Johnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report:
2014 Higher Education Edition. Austin, Texas: The New Media Consortium.
What it does
Build a Professional Online Presence: Profile
Add Connections with “Warm” Contacts and Alumni
Research Companies & Industries: Company Pages
Help Undecided Students Explore Opportunities
Find Relevant Jobs and Internships: Student Jobs Portal
©2013 LinkedIn Corporation
Who uses LinkedIn
• 225M+ professionals
• 64% are outside the U.S.
• 30M+ students and recent grads
• 2.9M- companies
• 150+ industries
• Executives from every Fortune 500 company
©2013 LinkedIn Corporation
Unique Experiences+ Unique Relationships+ the Tool (LinkedIn)
= POWER
Breitbarth, W. (2013). The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. Greenleaf Book Group.
•
•
•
•
•
•
What are your goals?
Research the environment
What adjectives describe you?
Assess the now - SWOT
Create the game plan
Manage your brand
http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/
Social Media Skills
Every professional needs to know
Individuals
Consultant
Crtitical
thinker
Constructor
Source: Roland Delser and Sylvain Newton
Originator
Builder of
channels
Reciever
LinkedIn
and Internships
How can it be used?
•
Required component of the Internship experience
•
Students given basic elements of building a LinkedIn account
•
Student reviewed and local business people reviewed
•
Encouraged to build network for employment in field
Checklist
•
•
•
•
•
•
•
•
•
•
•
•
•
Name
Headline
Custom URL
Summary
Experiences
Skills and Expertise
Education
Recommendations
Interests
Groups and Associations
Honors and Awards
Personal Information
CHECK YOUR SETTINGS
Key elements
Professional photo of student alone
Headline with area of study and/or career ambitions
Keyword-rich summary that includes type of positions student
is seeking
Inclusion of volunteer activities, internships and extra
curricular activities
Recommendations from professors, advisors, internships
©2013 LinkedIn Corporation
Benefits for Learners
• Increases Learner Engagement
• Increase Collaboration
• Builds networking process
• Reinforces professionalism
• Hones concise and succinct writing skills
• Supports risk taking
• Time Management Skills
• Increase geographic connections (global)
• Cutting edge technology - The Digital Firm
• FUN – It’s what learners do!
©2013 LinkedIn Corporation
Challenges
•
•
•
•
•
Understanding of digital presence
Importance of networking
Faculty resistance
Additional time for preparation
Life long skill
Going forward
• Embed in business courses early
• Across the curriculum
• Digital literacy
References
•
Astin, A. (1984). Student involvement: a developmental theory for higher education. Journal
of College Student Personnel, 25(4), 297–308.
•
Brogan, Chris
•
Breitbarth, W.C.
•
Chickering, A. W., & Associates. (1981). The modern
American college. San Francisco: Jossey-Bass.
•
Delser, R , and Newton, S.,(2013) McKinsey Quarterly Six social
leader needs
•
Howe, N. & Strauss W. (2000). Millennials rising: The next great generation. NewYork, NY:
Vintage Press.
•
http://university.linkedin.com/
http://www.chrisbrogan.com/
http://powerformula.net
– media skills every
Image Credits
images.wisegeek.com/grey-laptop.jpg
pom8.com/public/image/linkedin.jpg
tabtimes.com/sites/default/files/LinkedIn%20Promo.jpg
imtdubai.ac.ae/images/contentimg_AccreditationIACBE.jpg
insidefacebook.com/wp-content/uploads2013/08/shutter
stock_130097864.jpg
cockpit4me.de/images/pictures/w7dd9110d2a1b001f4470dae3c71827f/f
otolia_54426049_l.jpg
Contact Information
jstakerwoerner@herzing.edu
@janetfuture
linkedin.com/in/janetstakerwoerner
Design by: Cheyenne Oksuita