Newspapers are popular with all demographics
Reaching nearly three quarters a week
73%
73% Adults every week
76%
76% ABC1s every week
71%
71% Female main shoppers every week
Source: NRS Jan 13
– Dec 13 / Figures include all Newsworks titles plus FT, Express, Star & Metro
75%
75% 15-34 men every week

Even among younger audiences
64% of 15-19s read across the week
72% of 20-24s read across the week
65% of
15-24s working
8+ hours per week read across the week
Social media has not displaced newspapers but supplemented it
Source: NRS Jan 13
– Dec 13/ Figures include all Newsworks titles plus FT, Express, Star & Metro

And female audiences
10m
15m
Women who read a women’s magazine in a week
Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013
Women who read a newspaper in a week

Newspapers are enjoyed across the day
61
46
29
24
22
Breakfast Morning
Source: BMRB/Newsworks research/weekdays (base women)
Lunchtime Afternoon Evening

Readers revisit their paper several times a day
3
Source: BMRB/Newsworks research/weekdays (base women)

Digital newsbrand involvement is approaching that of print
Online Readers
1hr 55mins
2hrs 37mins
Print Readers
3hrs 47mins
3hrs 49mins
2010 2012
Source: IPA Touchpoints: Time spent, weekly