Crisis Management –
Just in Case…
Jeannie Shaughnessy Hodges
January 2013
Things to Think About…
 Stuff does happen
 Better safe/prepared than sorry…
 Crisis and unexpected events CAN be well
managed
 10 Thoughts to Ponder
Thought #1
It CAN Happen to
YOU
• Take 5 minutes to think
about the Risks of NOT
accepting that notion
• Impact on:
• Brand
• Business
• Consumer
trust/confidence
• Shareholders
• Employees
Thought #2
PLAN AHEAD
- Just in Case
- Better to be
prepared
- Write it down
- Literally create a
Crisis Management
Plan
- Pre
- During
- Post
Thought #3
Engage ALL
Stakeholders
- Internal
- External
- Consider Assigning
a dedicated “Point
Person” responsible
for Crisis
Management Plan
Thought #4
DIG DEEP!
- Review policies
- Insurance coverage,
new exclusions
- Outline Areas of
Exposure/Risk
- Budget for
Potential Crisis
- Brainstorm
potential Crisis
scenarios
Thought #5
Use BEST PRACTICES to
Power Success
- Learn From Others
Experiences
- Review Other Plans
- Track and Understand
New FDA and Other
Requirements
- GMP’s
- Expand Training and
Awareness
- Communicate
Commitment to Crisis
Planning/Management
Thought #6
Have Systems for
Success in Place
- Not just lip
service; won’t
likely get you the
results you need
- Identify and
gather missing
pieces
Thought #7
Enlist Professional
Support
- Not as a sign of
weakness, rather a
sign of seriousness
-
Legal
Insurance
Communications/PR
Employee Management
Safety Experts
Transportation
Etc.
Thought #8
Communicate and
Distribute “The Plan”
- Review objectives
- Describe role in
success
- Outline clear
expectations
- Put in place where
many can locate,
quickly…
- Won’t be very helpful
“on the shelf”
Thought #9
Is it a Crisis? When
In Doubt – Consult
the Plan
- When done right a
Crisis Management
Plan will be your
trusted road map
Thought #10
UPDATE THE PLAN
- Often - and
based on set
schedule
- Quarterly
- New Regulations
- New Examples of
Others
- Policy Changes
- Renewal Dates
- Budget Season
Potential PTNPA Support
Webinar Series in 2013?
• Methods for Protecting Business/Industry
• Creating a Plan – Getting Started
• How to Review Insurance Policies for Greatest
Coverage
• Communications and PR Planning and/or Training
• What to Expect: FDA Investigations and Inspections
• Risk Mitigation and Management
• Update: Good Manufacturing Practices (GMPs)
• OTHERS?
Continue to Contact Us!
www.ptnpa.org