THROUGH OTHER EYES
Jane Barmer
Ageing Society : Design Challenges
Reduced:
• Mobility
• Sight
• Hearing
• Dexterity
• Touch
• Changes to income
& spending patterns
• Income value erodes
over time
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Decline in
• Memory
• Information processing
• Numeracy skills
Physical
Cognitive
Economic
Social /
Emotional
• Diminished access
to social networks
• Changes in emotional
needs / responses
Human Ageing
UNIVERSAL
- everyone ages
PROGRESSIVE - we cannot stop the process
INTRINSIC
- it is irreversible / cannot be corrected
we will never be younger than we are today
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Not a Homogenous Group
• Ageing is an individual experience; people age in
different ways
• The accumulation of ‘affect’ is dramatically different
from one person to another
• People’s response to and ability to cope with the ageing
process, differs greatly
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Biological Ageing – how do we age?
VISION
SMELL / TASTE
RESPIRATORY
CARDIOVASCULAR
GASTROINTESTINAL
HAIR
HEARING
BONES
SKIN / TOUCH
MUSCLE
IMMUNE SYSTEM
NERVOUS SYSTEM
REPRODUCTIVE
URINARY STYSTEM
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Aspects of Natural Ageing
Sensory
Vision
Physical
Cognitive
Locomotion
Intellectual
Functioning
Hearing
Dexterity
Communication
Touch
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Reach & Stretch
Impairment, Age & Daily Living Activities
%
Dependent
Age
Activity
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12 million UK people of state pension age +
Feature
Million
With at least one impairment
9.3
Hearing (10 million across ages)
6.3
Lifting, carrying, moving objects
6.0
Mobility
5.7
Limiting long term illness (15 million across ages)
4.3
Arthritis (10 million across ages)
3.3
Manual dexterity
2.5
Physical coordination
2.2
Memory or concentration
1.7
Sight (2 million across ages)
1.6
Effects of a Stroke (1 million across ages)
0.8
No impairment
2.7
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Vision – 4 Common Disorders
in Later Life
Glaucoma 5%
Macular
Degeneration 16.7%
Normal Vision 61.6%
Diabetic
Retinopathy 3%
Cataract 13.7%
Source: www.nei.nih.goc/sims/sims/htm
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De – Brief Session
Strongest Impression / emotion?
Hardest part? WHY?
What "limited" you the most?
What “helped”? HOW?
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Inclusive Approaches
• something you would like changed
• why do you want to change this?
• what steps might progress this?
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Text & Fonts





Source: RNIB
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Colour Contrast
CANCEL
Cancel
Clear
ENTER
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Enter
Improving Visual Packaging
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Outcomes
 Know the opportunities & challenges demographic change presents to
providers of products & services
 Recognise a range of physical & sensory changes that affect
the capability of people in later life
 Identify practical solutions for improving product & service provision for
the ageing consumer marketplace
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Inclusive Design & Capability
Inclusive Design:
“Design of mainstream products
and/or services that are
Disabled
accessible to, and usable by,
people with the widest range of
Reduced Capability
abilities within the widest range
of situations without the need
for special adaptation or design”
Fully Capable
Source Benkztin & Juhlins, inclusive design: design for the
whole population (2003)
British Standard 7000 – 6: 2005
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Cognitive Decline
Source: Disconnected Mind Project University of Edinburgh
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