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Next Generation
Self-Optimizing Network
Ericsson RAN complemented by
DANATEQ Machine-learning
Analytics
Service Quality Management Rewarding
Reward Provisioning, Fullfilment & Triggering
1. Quality-related events (e.g. dropped calls) are
picked up from RT/NRT interfaces.
2. The events are pushed up to Online Analytics
for subscriber behavior analysis and offer
matching.
3. Should the analysis result in detection of an
actionable event, a workflow engine immediately
executes a fulfillment workflow, e.g. provisions a
reward for a subscriber into an IN/OCS.
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Yield Management
Trigger campaigns for Specific Subscribers
from Under Utilized Cells
Campaign Execution Platform
1. The system detects subscribers who often make calls or
send SMS from a particular location area (automatic whitelisting)
2. The system monitors capacity utilization in each location
area (number of calls/SMS).
3. The system automatically generates campaign mechanics
for each of the individual location areas to increase utilization
during periods of capacity under-utilization.
4. The system automatically launches different campaigns in
different areas via a Campaign Execution System.
5. The system automatically analyzes the yields, adjusts
mechanics and re-launch campaigns.
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Gray Routes Blocking
Block fraud SIM card in the HLR (latency in ms)
HLR
1. Outgoing Calls & SMS events are picked up from
RT/NRT interfaces.
2. The events are pushed up to Online Analytics for
subscriber behavior profiling.
3. If the analytics results in detection of a SIM card
that matches a fraudster profile, the Online Analytics
launches a workflow that blocks the SIM card in the
HLR.
4. Sophisticated profiling rules can be configured and
enforced with minimal latency. No datawarehouse is
required.
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RAN Compression Technology
Compression Technology for
Android and IOS Devices
Cloudfone SQZ: Introduction
Cloudfone SQZ
Cloudfone has developed a proprietary technology that allows Android
Devices to perform Data Traffic Compression and Traffic Optimization
reducing the drain of Cloudfone devices on network bandwidth.
Cloudfone SQZ is similar to Blackberry DataSmart technology, but
works with any Android 4.0+ devices.
Cloudfone SQZ reduces consumption of wireless network bandwidth
capacity without network infrastructure upgrades.
No upgrades or changes to the core network are required.
Cloudfone SQZ enables the operator to offer lower data tariffs or
increase the data usage for the same price due to the savings in data
network capacity.
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Cloudfone SQZ: Data Compression
All traffic going in and out of Cloudfone SQZ is compressed
online.
Compression rates:
•Up to 50% less traffic on Web Surfing
•Up to 75% less traffic on Email
•Up to 50% less traffic on Social Networking
Video Transcoding:
•Variable video bit rate via online video transcoding.
•Up to 50% less on video traffic such as YouTube.
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DANATEQ LINK
Cognitive, Online Campaign and Offer
Management using Machine-learning
Analytics with the Ericsson CS5
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OUR TRANSFORMATION PRODUCT: LINK TELECOM
 LINK TELECOM is a next-generation, dynamic, real-time,
analytics-based, customer lifecycle and product lifecycle
management platform developed from proprietary cognitive
technology.
 The creation of LINK TELECOM was based on DANATEQ’s
work in the Artificial Intelligence domain used for robotics
applications, making it the only product of its kind to employ
cognitive technology frameworks that result into a business
system that “learns and adapts” to the business objectives
from which it was designed.
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WHAT WE’VE DONE SO FAR
We’ve partnered with several companies in their business transformation and have deployed in
multiple Asian Tier 1 Telecom Operators.
Performing real-time analytics for more than 50 million subscribers
Market Reference: 1.5 billion transactions a day in the Philippines
Supporting GSM (2G, 3G, LTE), Fixed Line, Broad-band subscribers
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FOOTPRINTS IN ASIA
DANATEQ PTE. LTD. RUSSIA
Bugrov Business Park, Office B321
Pereulok Motalny Street 8,
Nizhny Novgorod,
Russia, 603140
DANATEQ LTD. HONG KONG
3905 Two Exchange Square,
Connaught Place Central,
Hong Kong
DANATEQ PTE. LTD.
SINGAPORE
20 Cecil St,#14-01
Equity Plaza, Singapore (049705)
DANATEQ PHILIPPINES, INC.
Suite 300 Rufino Plaza Building
6784 Ayala Ave., cor V.A. Rufino St.
Legaspi Village, Makati City,
Manila, Philippines 1226
DANATEQ, THAILAND
10th FLoor, RSU Tower,
571 Sukhumvit Road,
Klongton-Nua, Wattana,
Bangkok, Thailand 10110
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