WA C A C
San Jose, CA
JUNE 9, 2014
S U G AT H K A R U N AR AT N E
T I M M C G R AW
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OVERVIEW
• Common Application Mission
• Reflection on 2013-14
• Expectations for 2014-15
• Your Questions
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Who do we have in the audience?
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Member Institutions
High School Counselors
CBO Counselors
Educational Consultants
Other
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COMMON APPLICATION
MISSION
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HOLISTIC COMMITMENT
Membership is open to
colleges and universities
that promote access by
evaluating students
using a holistic
selection process.
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39 YEARS OF SERVICE
gen
holistic commitment
200 members
first 100
members
1975
pilot year
15
members
1980
4th gen
paper retired
517 members
2nd
1995
Common App
floppy disk
156 members
2000
2008
2013
3rd gen
online school
forms system
315 members
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DIVERSE MEMBERSHIP
550+ member institutions
– 47 states plus DC
– 90+ public institutions
– 7 Historically Black Colleges/Universities
– 25 international colleges in 11 countries
outside the US
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MEMBER GOVERNED
BOARD OF DIRECTORS
9 chief admission
officers
4 school counselors
APPLICATIONS
ADVISORY
primarily admission
operations
professionals
OUTREACH ADVISORY
school counselors
CBO counselors
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PROMOTING ACCESS
• Funding professional development for counselors serving lowincome students
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College Board National Forum
NACAC Critical Components Workshop
NACAC Guiding the Way to Inclusion
National College Access Network Annual Conference
National College Advising Corps Summit
National Partnership for Educational Access Annual Conference
• Sponsor for NACAC Events
– Access College Fair
– Counselor’s College Fair
– Student Essay Scholarship Contest
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REFLECTION ON 2013-14
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CA4 IN YEAR 1
Many Users
New System
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35
million
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2013-14 APPLICATION STATS
1.5 million accounts created
809,000 unique applicants
3.4 million applications submitted
1.8 million writing supplements submitted
2.1 million e-payments
800,000 total fee waivers
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SUBMISSION AVERAGE
FY average: 4.32
Transfer average: 1.60
Average without transfers and singleton ED apps: 4.41
Red=above average
Black=below average
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2013-14 RECOMMENDER STATS
20,500 high schools represented (+10%)
300,500 recommenders (+10%)
12.5 million online school forms (+37%)
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APPLICANTS BY STATE
“No state“ /
International would
have been 3rd if
included
1. New York (14.08%)
2. California (11.74%)
3. New Jersey (7.39%)
4. Massachusetts (6.62%)
5. Illinois (5.58%)
6. Ohio (4.91%)
7. Pennsylvania (4.53%)
8. Virginia (4.00%)
9. Connecticut (3.98%)
10.Maryland (3.92%)
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APPLICANTS BY COUNTRY
• 203 countries represented (including the US)
• Top 10 Countries
1. China (36.12%)
2. India (6.03%)
3. Canada (4.51%)
4. Korea, Republic Of (4.33%)
5. Singapore (2.66%)
6. United Kingdom (2.42%)
7. Brazil (2.02%)
8. Hong Kong (1.88%)
9. United Arab Emirates (1.73%)
10. Pakistan (1.70%)
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DEMOGRAPHICS
White 61.5%
Students of Color 30%
55%
809,000
Unique
Applicants
45%
No Response 8.5 %
COUNTRY OF HOME ADDRESS
91% Domestic; 9% International
PARENTAL EDUCATION
71% At least one parent with a Bachelor’s; 29% First Generation
SCHOOL AFFILIATION
73% Public; 11% Independent; 14% Religious; 2% Charter; <1%Homeschool
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EXPECTATIONS FOR 2014-15
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HEARING YOUR VOICE
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GUIDING PRINCIPLES
• The technology will be reliable.
• Service will be greatly improved.
• Communication will be proactive and transparent.
• The application will serve the needs of our constituents.
• Members needs will be heard and considered.
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SYSTEM ENHANCEMENTS
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Essay prompts have been retained
Improve essay formatting
Navigation usability
Enhance Print preview
Reduce instances of fee waiver removal after payment submission
Naviance updates to matching
Optimize PDF upon upload
Recommender directed to Recommender tab
Dynamic requirements grid
Capture details of fee waiver eligibility
Offline Registrar’s Report
Standard list of highest-education to-date
Removal of course credit hours from FY
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CONCEPT – MY COLLEGES
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FEE WAIVER ELIGIBILITY
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EARLY DECISION
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ACTIVITIES
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CURRENT COURSES
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PDF HIGHLIGHTS
2013-14
2014-15
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PDF HIGHLIGHTS
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SEARCH RESULTS
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DYNAMIC REQUIREMENTS GRID
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FOR THE NEW FOLKS
• The student initiates the recommendation process.
• “Recommender” username is the email address the student used in
invitation.
• Ensure that you are on “Recommenders” tab before trying to log in.
• Submit button on a form shows only after “Profile” screen is complete.
• Your one submission goes to all colleges in the student’s My Colleges
list, to simplify the process.
• Recommenders can always “opt out” of the online process and submit
forms on paper via the mail.
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PAPER APPLICATION
• To use as an advising
resource.
• Watermarked – not to be
mailed to colleges.
• Downloadable from
“Training Resources” tab.
recsupport.commonapp.org
• For member colleges to
distribute at their discretion.
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ADDITIONAL RESOURCES
• Help Center knowledgebase articles
• Support response messages
• Training resources
• Webinars
• Videos
• Chat support
• Experienced users
Go to:
appsupport.commonapp.org
recsupport.commonapp.org
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What topics would you most like to see covered in training
resources, videos, and webinars?
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Interface (Dashboard, My Colleges)
Document Upload Process
Submission Process
Specific Section of Application
Other
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SUGGESTIONS AND FEEDBACK
recsupport.commonapp.org
– submit questions
– needed clarifications
– suggestions for future
enhancements
– general comments
– feedback
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ONGOING COMMUNICATIONS
• Conferences
• Monthly newsletters
• Surveys and focus groups
• Social Media
– Facebook – facebook.com/commonapp
– Twitter – @commonapp
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SUMMARY
• Common Application Mission
• Reflection on 2013-14
• Expectations for 2014-15
• Your Questions
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QUESTIONS
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www.commonapp.org
appsupport.commonapp.org
recsupport.commonapp.org
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