Updating Category
Demographics
nielsen answers
https://answers.nielsen.com/portal/site
• Enter your University account ID (@uark.edu)
• Set your password
Analysis Tools
• Pull down: Homescan - Consumer Insights
• Under Brand Insights select
– Ad Hoc Base
– Request
Ad Hoc Base(Request)
1. Database
CONS_DATABANK_14342 (Next )
2. Regions
TOTAL U.S.
3. Products Characteristics: “Drill down” to find
category
DEPARTMENT: Select the broad department
PRODUCT GROUP:
CATEGORY:
Be sure “BRANDS” are correct, then back up to ONLY the
CATEGORY level (all brands within are selected).
OR Ad Hoc Base(Request)
1. Database
CONS_DATABANK_1432 (Next )
2. Regions
TOTAL U.S.
3. Products: Database Items
Use Filter (Search), use short descriptions to find
products
Select brands and categories to “Selected Items”
Facts
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ITEM $ (000)
DOLLAR SHARE
ITEM PENETRATION
ITEM $ PER ITEM BUYER
ITEM TRIPS PER ITEM BUYER
ITEM $ PER ITEM TRIP
Facts
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N = RAW BUYERS
PURCHASE CYCLE (IN ELAPSED DAYS)
% REPEAT BUYERS (% 2+ TIME BUYERS)
LOYALTY (SHARE OF REQUIREMENTS)
% ITEM $ ON DEAL
% DOLLARS WITH MANUFACTURERS COUPON
Analysis Tools
• Pull down: Homescan - Consumer Insights
• Under Brand Insights select
– Ad Hoc Demo
– Request
Ad Hoc Demo (Request)
1. Database
CONS_DATABANK_1432 (Next )
2. Regions
TOTAL U.S.
3. Products: Database Items
Use Filter (Search), use short descriptions to find
products
(Hint: Start searches with “CTL” to get categories
with private labels)
Select brands and categories to “Selected Items”
Ad Hoc Demo (Continued)
4. Demo Measure
Select “DOLLAR VOLUME INDEX” (and “RAW
BUYERS,” to examine respondents—optional)
5.
Demographics
Select demographic classifications
Required: TOTAL HOUSEHOLDS
Suggestion: Examine income, education, or
lifestage categories which had high indices
Ad Hoc Demo (Continued)
6. Periods: Get a range for comparison
• Select most recent
(52 WEEKS ENDING 12/29/07)
• In a separate request the earliest (for
comparison)
(52 WEEKS ENDING 12/27/03)
Ad Hoc Demo (Continued)
• 7 Delivery Options
• Change the name to something you’ll recognize
from the default (Ad Hoc Demo)
• Check the box for E-mail notification (sent to
uark.edu mailbox)
•
√ Finish
Advisor Personal
• When named file is ready (Status), you should
be able to select file (e.g. Children’s Pain(wsv))
and it should open in Advisor Personal.
• You can attempt to select this prior to
receiving your e-mail, letting you know it’s
available.
Making Corrections
• Under your “Output” window
• Use “Resubmit” it will bring up the latest
request of the job submitted.
• Go to separate steps to make modifications