1

Brands Charities
Top
Comedians/Online
Celebs
2

3

- The 1 st comedic global interactive digital telethon
- Reaching over 100M people across multiple platforms
- Creating the next generation of social benefit activists
-Leveraging the disruptive nature of Comedy to wake up viewers that would not normally find charity or telethons relevant
The interactive storytelling transcended screens
Nominated for 2014 Original Interactive EMMY the 2014 Best Live Event Streamy and WON the
2014 IAWTV Best Live Event @CES
4

*WINNER 2014 IAWTV Award BEST LIVE EVENT
Benefiting
5

24 hr Live
Stream
PPV
Charity
Activation
Brand Partners
Videos
Live Stand up shows
Comedy Gives Back is a social benefit enterprise that partners with charities, top comedians, online celebrities, entertainment industry professionals, social good leaders, distributors and brands for live streamed comedy events to raise money and awareness for various local, national and global charities.
Live Aid for comedy!
Partner
Embeds
Promotional
Partners
Talent/ Partner
Social Media
Earned Media
Live Viewing
Party
6

7

8

9

10

11

12

13

Comedy Gives Back expands to events on a local, national and global scale
• All with varying technology, comedians and causes
JAN FEB MAR JULY DEC MAR JULY NOV
JAN
2016
14

• Custom Video campaigns including influencers & comedic talent
• Category exclusivity
• Access to both in venue and live-stream audiences
• Branding – physical signage (includes logo placement on step & repeat and banner behind the stage)
• Live Show Branding (Main Event)– digital opportunities
(mid-roll advertisements, lower thirds identifiers, hyperlinks in descriptions, and annotations where possible)
• Branding in Promotional videos (including mention in videos, hyperlinks in descriptions, and annotations where possible)
• Inclusion in press releases
• Inclusion in charity newsletter , CGB email blasts Comedy &
Entertainment Leaders
• Logo on CGB & charity websites with link
• Mention in social media posts from CGB, Charity and celebrity talent
• Live Host Mentions & Organic mentions from other talent
• On-Air Content Integration
• Talent Meet and Greet
Dane Cook
Additional Customizable Options
• Charity Celebrity Contests
• Integrated Promotional Videos leading up to the event, living on charity’s channel, brand’s channel, or other, tbd.
•Paid Media
15

GOLD - PRESENTING SPONSORSHIP $250,000
• Category exclusivity AT EVERY EVENT
• Access to both in venue and live-stream audiences
• Branding – physical signage (includes logo placement on step & repeat and banner behind the stage)
•
Live Show Branding (Main Event)
– digital opportunities
(includes 4 mid-roll advertisements, lower thirds identifiers, hyperlinks in descriptions, and annotations where possible)
•
Branding in Promotional videos (including mention in videos, hyperlinks in descriptions, and annotations where possible)
• Inclusion in all press releases (2-4 total)
• Inclusion in charity newsletter (25k subscribers), CGB email blasts 10K Comedy & Entertainment Leaders
• Logo on CGB & charity websites with link
•
Mention in social media posts from CGB, Charity and celebrity talent
• 6 Live Host Mentions
•
Organic mentions from other talent
• On-Air Content Integration
•
Talent Meet and Greet
• 12 VIP Tickets
T.J. Miller Silicon Valley
Additional Customizable Options
• Charity Celebrity Contests
• Integrated Promotional Videos leading up to the event, living on charity’s channel, brand’s channel, or other, tbd.
•Paid Media
16

SILVER PARTNERSHIP $150,000
YEAR LONG PARTNER BENEFITS INCLUDE…
• Access to both in venue and live-stream audiences
• Branding – physical signage (including logo placement in IN venue signage)
• Main Event Branding – digital opportunities
(including 2 mid-roll advertisements and hyperlinks in descriptions)
• Pre-show Branding – physical signage includes banner on pre-show stage
• Pre-Show Branding – digital opportunities (including mention in videos, hyperlinks in descriptions, and annotations where possible)
• Inclusion in 1 press release
• Mention in social media posts from CGB and
Charity
ADAM DEVINE (workaholics)
• 2 Live Host Mentions
• Organic mentions from other talent
• On-Air brand Integration
• Talent Meet and Greet
Adam Devine announces Nov 6th with top comedians as part of Preventable and
Treatable Video Series http://youtu.be/nH2Uao7fqlU
17
• 8 VIP Tickets

BRONZE PARTNERSHIP $50,000
YEAR LONG PARTNER BENEFITS INCLUDE…
• Access to both in venue and live-stream audiences
• Branding – physical signage (including logo placement on step & repeat)
• Main Event Branding – digital opportunities
(hyperlinks in descriptions)
• Post-show Branding – physical signage includes banner on pre-show stage
• Post-Show Branding – digital opportunities
(including mention in videos, hyperlinks in descriptions, and annotations where possible)
• Mention in social media posts from CGB and
Charity
• 1 Live Host Mentions
• On-Air brand Integration
• Talent Meet and Greet
• 4 VIP Tickets
Rove McManus
Additional Customizable Options
•Paid Media
18

19

•Comedy Gives Back puts your brand smack in the middle of Comedy & Doing Good
What could be better?
•CGB partners with your brand with cause based campaigns to produce a night of comedy to raise awareness & funds
•Conceptualize, Create, Produce and Distribute custom comedy content
• Booking of great comedic talent
•Co-Promote the Live Events & Live stream
•Secure venue(s) &ticketing
•Produce all content online & in venue
•Live stream the event
•Social media strategy & activation
•PR strategy & activation
•Set fundraising goal & strategy to achieve it through 360 activation
CGB Founders Jodi Lieberman, Amber J. Lawson,
Zoe Friedman win the 2014 IAWTV Award for Best
Live Event
ALL 2013 videos www.dailymotion.com/comedygivesback
20

L to R Scott Aukerman, Zach Galifiankis, David Wain, Andy Daly
21