OCR National Travel and Tourism
Unit 1: Assessment Objective 1
Assessment criteria for Unit 1 AO1
PASS
Candidates provide a simple chart with a brief
explanation of the key factors influencing the
development of the UK travel and tourism industries
from the 1930s to the present day.
MERIT
Candidates provide a clear chart with well developed
explanations of the key factors influencing the
development of the UK travel and tourism industries
from the 1930s to the present day.
DISTINCTION
Candidates provide a detailed chart with in-depth
explanations of the key factors influencing the
development of the UK travel and tourism industries
from the 1930s to the present day.
1930s
Development: Holiday Camps
Zoom in on the adverts
1.
Where are most camps situated?
2.
What facilities do the holiday camps offer?
3.
Who do you think the adverts appealed to?
4.
What feature makes Caister-on-Sea camp unique at this
time? Why might this feature have been a big selling
point in 1930?
Look at the images of Butlins opening
in 1936 and Butlins today.
5. What do tourists expect now that
they did not in 1936? What reasons
can you give for this change?
Student answers:
1.
2.
3.
4.
5.
6. Refer to the timeline you made. What other developments happened
during the 1930s? Give 2 reasons why you think this development was
important for the travel and tourism industry.
7. In my view the key development of 1930s was:
1940s
A poor time for holidays
a)
I was evacuated from London in September 1939 aged
10 years and 9mths with several hundred other disabled
boys, to a holiday camp taken over by the government
called Broadreeds at Selsey Bill in Sussex. I stayed there
for about a year. During that time I saw a lot of German
aircraft going over and being met by Hurricanes and
Spitfires. Near the camp was a gun emplacement and
searchlight battery. Things became too dangerous and
we were bombed out and moved to Peckforten Castle
in Cheshire, where we stayed fro 3 months.
Our holidays in the war years were not
the same sort of pattern as before the
war. We had to spend time in
Bedfordshire primarily. We had school
camps as I got into the upper part of the
(Bedford) school and we had a very
enjoyable time harvesting one summer,
about 1942 or 1943, in Stewartby at the
brickworks. In their model village at
Stewartby they had a few spare empty
houses and we were accommodated
there and well fed in the London Brick
Works canteen.
John Prina, WW2 People’s War, BBC Archive
Read extract ‘a’
John Vandepeer Clarke, WW2 People’s
War, BBC Archive
1. What was the holiday camp used for and why?
Read extract ‘b’
2. What did this person do on their school camp? How and why does it differ to school trips today?
Student answers:
1.
2.
3. In my view the key development of 1940s was:
1950s
Development:
Revival of the Holiday Camp & Beach Holiday
Look at the images:
1. Holiday camps continued
to advertise family
breaks, but which other
group of people did they
try to appeal to?
2. Why do you think Butlins
targeted this group of
people?
3. What kind of breaks are
these people going on
today? Are they different
holidays, if so why?
Student answers:
1.
2.
3.
4. Refer to the timeline you made. What other developments
happened during the 1950s? Give reasons why you think these
developments were important for the travel and tourism
industry.
5. In my view the key development of 1950s was:
1960s- 1970s
Development:
The Package Holiday & International travel
Look at the images:
1. Which destinations do you see becoming
popular with UK tourists? What do they
offer that UK does not?
2. Why do you think tourists at this time
preferred booking package holidays
abroad rather than organising their own
breaks?
3. The Boeing 747
was introduced in
1970. It could carry
more people than
any other plane and
held this record for
37 years. How do
you think this plane
affected the tourist
industry?
Student answers:
1.
2.
3.
4. Refer to the timeline you made. What other developments
happened during the 1960s-70s? Give reasons why you think
these developments were important for the travel and tourism
industry.
5. In my view the key development of 1960s-70s was:
1980s- 1990s
Development:
The World Comes Closer
http://airline-news.co.uk/british-airways-face-tv-advert-1989/
1. Watch the British Airways advert, what do you think this
tells us about travel in the 1980s and 90s?
2. How does the British Airways advert link to the poster
adverts we can see on the right?
3. What are the men in the photo below celebrating?
How did it change travel and tourism in Europe?
4. Look at the airlines that started in the 1980s and
90s. How do they differ from the airlines before
them?
Student answers:
1.
2.
3.
4. Refer to the timeline you made. What other developments
happened during the 1980s-90s? Give reasons why you think
these developments were important for the travel and tourism
industry.
5. In my view the key development of 1980s-90s was:
Holidays today!
Look at the timeline and think of your own
holidays. What have been the developments in
travel and tourism in your lifetime?
Make a picture and information board to show
these developments.
(Think about changes in technology, lifestyle,
law, destinations, transport etc..)
Future developments
What developments do you predict for the
travel and tourism industry in the coming years?
Make a picture and information board to show
these possible developments.
(Think about destinations, the type of holiday
and what modern tourists want)
Development
1930s
1940s
1950s
1960-70s
1980-90s
Today
Future
Impact (Reason why it is
important?)