Brand You
Creating your own brand and
roadmap for success
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What is a personal Brand?
It’s your persona and reputation that you need to work to
establish and continually foster each and every day.
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Who you are.
What you are about.
Why you?
It’s the elevator speech that you or someone would have about you.
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Personal Roadmap
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12 Step Process
Bottoms Up
Approach
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Key to Success
Be you. Be authentic.
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Why me? How am I qualified in this area?
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Let’s jump in to then…..
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12 step process to forging your way
1. Create the 4 step personal
explorations
2. Analyze and align for
personal insights
3. Identify personal nonnegotiables
4. Craft personal brand vision
statement
5. Create personal calling card
(updated resume)
6. Define areas of interest for
further exploration
7. Identify gaps
8. Create initial networking
plan
9. Set up 30 minute
networking meetings
10. Document and chart
11. Find a mentor in area of
interest
12. Stretch assignment
SUCCESS!
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1
Create Four Step personal exploration
Strengths
Interests
I’m good at this.
I really like this.
Motivation
This gets me up
in the morning.
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Avoids
Snooze button.
1
Bring your exploration to life
Strengths
•
•
•
•
•
•
Influencing
Building Value
Based
Relationships
Analytical
Discovery and
Insights
Digital Capability
Expertise
People
Management
Strategic Thought
Leadership to
Execution
I’m good at this.
•
•
•
•
•
•
Interests
Motivation
Influencing
Building Value
Based
Relationships
Analytical
Discovery and
Insights
Number based
results objectives
Passion-Based
Mktg
People
Management
•
•
I really like this.
•
•
•
•
•
•
Influencing
Building Value
Based
Relationships
Analytical
Discovery and
Insights
Leadership
opportunities
White space
Strategic Though
Leadership to
Execution
Clear vision
Results orientated
This gets me up
in the morning.
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Avoids
•
•
•
•
Routine days
Roles without
numbers/data
incorporated
Micromanager
Transaction-Only
Based marketing
Snooze button.
2
Analyze and align for personal insights
Strengths
•
•
•
•
•
•
Influencing
Value
Building ValueBased
Relationships
Analytical
Discovery and
Insights
Digital Capability
Expertise
People
Management
Strategic Thought
Leadership to
Execution
I’m good at this.
Interests
Influencing
Influencing
Value
Building ValueBased
Relationships
• Analytical
Discovery and
Insights
• Number based
results objectives
•• Passion-Based
Passion
Mktg
Based Mktg
• People
Management
••
•
I really like this.
Avoids
Motivation
•
••
•
•
•
•
•
•
Influencing
Building
Building Value
ValueBased
Based
Relationships
Relationships
Analytical
Discovery and
Insights
Leadership
opportunities
White Space
space
Strategic Though
Leadership to
Execution
Clear vision
orientated
Results Orientated
This gets me up
in the morning.
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•
••
•
•
days
Routine Days
Roles
Roles without
without
numbers/data
numbers/data
incorporated
incorporated
Micromanager
Transaction-Only
based marketing
Snooze button.
3
Overlay personal non-negotiables and areas of consideration
Work/Life
Balance
Financial
Goals
• Certain
schedule needs
• Working nights
or weekends
• Part-time/full
time
• Travel
• Relocation
• Flexibility
• Retirement
goals (magic
number)
• Other homes
• College savings
• Savings
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Personal
Goals
•
•
•
•
Marriage
Daily Exercise
Family
Friends
4
Craft your own Personal Brand Statement
Professional Matrix + Personal Needs
Purpose: Pre-Interview for you
Gauge whether or not a role or group is right for you.
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4
Simple, Simple, Simple
Where you are going to be successful – not Why
Compassionate
Conservative
Change
Yes, We Can!
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4
Craft your own Personal Brand Statement
Professional Matrix + Personal Needs
Utilize my strengths in a strategic influencing story-telling
role grounded in numbers within an innovative space.
Focused Vision
Personal Guardrails
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Strategic Talk Track
5
Create Personal Calling Card
Calling card is a reflection and
statement about
WHO you are.
A resume is a document about
WHAT you have done.
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5
Create Personal Calling Card
Who am I?
A driven, personable, persuasive
professional and a natural team
leader and motivator
My Goals:
Short Term
Mid Term (2 yrs)
Long Term >3yrs
Education
Work – identify areas
of opportunity for
progression and
growth
Work – Secure a
position in a passion
area and be a leader or
influencer of work
Work – Become a
valuable leader for
growth and stability
of company
Home – able to
create/sustain a
happy family home
Home – Create
energized and loving
family environment
Home – Provide
great life example for
kids to see
BA in Marketing
Employment
11 years at TCCC
4 Years at Target Corp
Personal Preferences
Leading a team by creating an
actionable and inspiration vision
and process/plan to execute
Values
Lead through example, open and
energizing team culture
Opportunities
Gain more system knowledge
Current competencies, skills, knowledge and experience
Knowledge of brand marketing, digital marketing, customer marketing, and
loyalty marketing. Excellent program manager and team leader. Able to sell
in and communicate complex plans. Ability to identify areas of opportunity
and improvement and facilitate change. A personable, persuasive
communicator with excellent presentation skills.
Action Plan
Develop and grow knowledge of TCCC system.. Look for potential future
opportunities to grow and expand knowledge.
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6
Define areas of interest for further exploration
Interests should fall into three targeted areas
Digital
Marketing
General
Mgt
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Sports
Marketing
7
Identify Gaps
Digital
Marketing
Strengths
Skills
Interests
Experience
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Motivation
Knowledge
8
Create Initial Network Plan
Digital
Marketing
Person
A
Person
B
General
Management
Person
C
Person
D
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Sports
Marketing
Person
E
Person
F
9
Set up 30 Minute Networking Meetings
• 5 minutes: Quick introduction of you
(Show resume and 1 pager)
• 10 minutes: Who they are, how they got
to their role, why they are successful,
etc.
• 10 minutes: About their group (goals,
vision, culture, etc .)
• 5 minutes: Why you could be successful
in the group, who you should follow up
with
Quick email thank you – same day
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10
Document, document and chart next steps
Commit to four 30 minute meetings a month
Person
B
Person
G
Person
H
Person
I
Digital
Marketing
Person
J
Person
A
Person
K
Person
L
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11
Mentor/Coach – find one in your area of interest
What to look for:
• Someone open for the challenge
• Solid initial connection
• Time and resources to assist
• Someone with influence in your area of interest
How to approach:
• Email the request to give the person time to think
about it.
• Additional reasons, through exploration of why this
person/group?
• Provide open way out, if need be
Meeting protocol:
• Once a quarter/every other month for 30 minutes
• Detail progress, thoughts, openings in the area, gaps, etc.
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12
Create stretch assignment opportunity
Identify gap areas that you
would like to address
Speak to stretch manager about
the opportunity
Develop a “contract” for your
direct manager and stretch
manager to align to, including:
• Timing
• Business Deliverable
• Personal Deliverable
• Exposure Opportunity
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Success and career advancement!
Mentors should be able to
keep you abreast of job
openings in their groups
Interviewing is a win/win.
Keep continually networking
and communicating – even
when you get your newest
offer.
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Marti Tips…. 
1. Make a decision to be positive
and smile each day.
2. Every interaction is an
interview in process
3. You own your own brand
4. No one can sell you like you can
(nor will anyone)
5. Every interaction confirms or
denies the brand perception
that you want to create
6. Be Patient….Be Patient…..Be
Patient
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Good Luck!
Marti Walsh
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