Positively Engaging Retailers:
Successes and Challenges with
Responsible Beverage Service Training (RBST)
January 28, 2014
Central Resource Team
SAMHSA’s Center for the Application of Prevention Technologies
(CAPT)
Presenter:
Gisela Rots
Associate Coordinator, Northeast RT
captus.samhsa.gov
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This training was developed under the
Substance Abuse and Mental Health
Services Administration’s (SAMHSA)
Center for the Application of Prevention
Technologies contract. Reference #
HHSS277200800004C.
For training use only.
Recording
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This webinar is being recorded and
archived, and will be available to all
webinar participants. We may also share
this recording with individuals who were
unable to participate in this event. Please
contact the webinar facilitator if you have
any concerns or questions.
Introduction to Connect Pro
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• We will be using the following webinar
features today: Attendee List, Chat,
PowerPoint, Polls, and Short-Answer Pods
• To ask a question, type into the chat window
or “raise your hand”
• To mute and unmute your phone, press *#
Primary Audience
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Iowa Strategic Prevention Framework State
Incentive Grant (SPF SIG) state staff,
capacity coaches, and sub-recipient SPF
SIG Coordinators.
Agenda
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• Identify tools for successfully engaging
retailers in Responsible Beverage Service
Training (RBST)
• Discuss strategies for improving retailer
engagement
• Share successes and challenges
Objectives for Today
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After today’s meeting, you will be able to:
• List three tools for successfully engaging
retailers in RBST
• Describe three strategies for improving
retailer engagement
Facilitator
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Molly Ferguson
Presenter
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Gisela Rots
Short-Answer Poll
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What has been
your biggest
challenge with
engaging retailers
in RBST?
Engaging Retailers in RBST:
SPF SIG Coordinator Successes
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• What successes
have you had with
engaging retailers?
• Why do you think
you were
successful?
Engaging Retailers in RBST: Three
Tools for Success
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1) Continuously engage retailers in a
positive manner
2) Be strategic about relationship building
3) Give in order to get
Improving Retailer Engagement:
Three Strategies
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1) Meet one-on-one with managers to
develop policies
2) Use the media to promote proactive
retailers
3) Build a coalition of retailers
Strategy #1: Meet One-On-One
with Managers to Develop Policies
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Examples of policies for
one-on-one discussion:
• Prominent signage
• Identification (ID)
checking
• Unusual occurrence
log
• Staff compliance
review
Strategy #1: Applying Tools for
Successful Engagement
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1) Continuously engage
retailers in a positive
manner
What are the
managers’ other roles
in the community?
2) Be strategic about
relationship building
Can retailers refer and
connect other retailers
for one-on-one
meetings?
3) Give in order to get
How can you contribute
to managers’ priorities?
Strategy #2: Use the Media to
Promote Proactive Retailers
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Examples of possible
media coverage:
• General coverage
• Feature story on a
retailer
• Op-ed on a role model
retailer
• Coalition newsletter
Strategy #2: Applying Tools for
Successful Engagement
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1) Engage retailers in a
positive manner prior
to RBST
2) Be strategic about
relationship building
3) Give in order to get
How can you
make sure that
media coverage of
compliant retailers
is multidimensional and
substantive?
Strategy #3: Build a Coalition of
Retailers
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Examples of coalitionbuilding actions:
• Include actively
engaged retailers as
leaders
• Encourage retailer
collaboration
• Provide incentives
• Explore involvement
in other groups
Strategy #3: Applying Tools for
Successful Engagement
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1) Engage retailers in
a positive manner
prior to RBST
2) Be strategic about
relationship
building
3) Give in order to get
Who are the
champions?
How can you involve
both engaged and less
engaged retailers?
How can you learn
more about retailer
goals/business plans?
Challenges & Moving Forward
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• Did we miss any
challenges?
• What is one thing
you will take
away and apply
moving forward?
Evaluation
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A custom Survey Monkey evaluation link will
be emailed to you from our evaluator, Anu
Sharma.
Please take a moment to complete the
evaluation when you receive the link via
email.
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If you have questions or comments,
please don’t hesitate to contact:
Molly Ferguson, Training and Technical
Assistance Associate
mferguson@edc.org