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VAN 101
Trainer: Katie Ellis, NOI
Facilitated By: Hope Wood, NOI
INTRODUCTIONS
NOI On Demand
Who’s on?
Norms
FOLLOWING THE LAW
ELECTIONS.NEWORGANIZING.COM
FOLLOWING THE LAW
WWW.AFJ.ORG
Presenter:
Katie Ellis
Data Training Manager
New Organizing Institute
WHAT IS VAN?
Please type in… what do you think VAN is?
INTRO TO THE VAN
VAN ORGANIZES DATA ABOUT PEOPLE
Who? Voters, members, supporters, volunteers,
staff
What data? Voting history, early voting,
registration, demographics, polling location,
contact info, model scores, communications
history, volunteer history, custom tags and
opinions, event attendance, actions taken,
responsiveness
What can it help you do? Organize, sort, plan,
target, map, canvass, call, invite, recruit, track,
report, visualize
WHY DO WE NEED DATA?
• Strategic Use of Limited Resources
• Setting Strategic Goals & Maintaining
Accountability
• Demonstrating Success & Power
VAN HELPS BY…
• Making it easy to find voters that meet
certain criteria
• Tracking progress to help guide decisionmaking
• Accumulating data over time to
demonstrate scale of program and impact
AGENDA
What & Why of VAN
Today: My Voters
– Individual Voter Profile
– Searching for voters
– Printing a call list
– Cutting turf
– Data Entry
– Viewing Canvass Results
Q&A
WHAT WILL WE NOT COVER?
Tune in later this week!
Not covered in this series:
• Tuesday: Voter
Registration Tab
• Wednesday: My
Campaign (volunteer
management)
• Thursday: Social Media
Integration
• Friday: Virtual
Phonebanks
• Extensive use of
modeling
• E-commerce tools
(blast email, robocalls,
predictive dialer)
• VAN administration
(creating new users,
data types, or reports)
• Bulk uploading data
HOW DO I GET ACCESS?
• (Always talk to your supervisor first)
• 501(c)(3) organizations:
– State Voices state table
– Tools for All Fund (toolsfund@statevoices.org)
• 501(c)(4) organizations
– America Votes state table
• Labor
– AFL-CIO
– America Votes state table
• Candidate Campaign or Party Committee
– State Party organization
LET’S DIG IN!
ADD
REMOVE
NARROW
QUESTIONS?
Evaluation
WHAT’S NEXT: THIS WEEK
VAN Week! September 10-14
VAN 101- Mon. Sept 10, 2012 at 1 PM EDT – Basic overview of the Voter
Activation Network software, including individual voter profiles, searching
for voters, printing call sheets, cutting turf, entering data, and viewing
canvass results.
VAN: Voter Registration Tool- Tue, Sept 11, 2012 at 1 PM EDT – Overview of
VAN’s Voter Registration tracking tool.
VAN: My Campaign- Wed, Sept 12, 2012 at 1 PM EDT – Overview of VAN’s
volunteer management tools, including the individual data that can be
tracked on a volunteer profile, scheduling volunteers for events, and
creating new events.
Social Media for Voter Contact- Thu, Sept 13, 2012 at 1 PM EDT – Covers an
introduction to VAN’s Social Organizing, Amicus, Attentively, and
Organizer.com
VAN: Virtual Phonebanks- Fri, Sept 14, 2012 at 1 PM EDT
An introduction to creating and using virtual phonebanks in VAN.
HOW CAN I SUPPORT NOILeadership
ON DEMAND?
Interdependent
(aka the Snowflake Model)
https://act.neworganizing.com/donate/NOD_Donate_08-2012/
WWW.NEWORGANIZING.COM/TOOLBOX