DOÇ.DR. BURHAN BAHRİYELİ TECHNICAL AND
VOCATIONAL HIGH SCHOOL
ENTERPRISING YOUTH IN EUROPE
WITHOUT BOUNDARIES
TABLE OF CONTENTS
COMPANY
1. Description of the company
2. Logo of the company
3. Management of the company
3.1. Organizational Chart
3.2. The Personal Data Of Employees
4. Capital Of The Company
5. Products And Packaging
5.1. Production Plan
6.Marketing Plan
6.1. Our Vision And Mission
6.2. Target Customer
6.3.Sales
7. Financial Plan
7.1. Operatıonal Costs Chart
7.2. Financial Plan Chart
7.3. 3- Month Gross Margin Graphic
MOONSTAR
ACCESSORIES
BUSINESS PLAN
COMPANY
We are following a path that is clear with an
objective ,which is encouraging students to
begin enterpreneurship and teaching them how
to start a business and achievements in
managing departments of the company in the
scope of the project called ‘Enterprising Youth
in Europe without Boundaries’ which we have
taken part in with other six countries namely
Poland,Germany,Spain,Italy,Belgium,Latvia .We
have founded our company.Its name is
‘Moonstar Accessories Company.’
MANAGEMENT
The volunteer students and the teachers convene
a meeting ,they vote for the General Manager ,after
that ,the chosen General Manager will decide on the
rest of the students who appointed for the other
management departments, so they will prepare an
organizational chart .Students who want to work for
the management departments give their resumes in
order to apply for the vacancies .The departments
will be introduced to the students and will be
informed about the tasks of the departments .The
cooperation bylaws are prepared .
General Manager
Eda ERYILMAZ
Human
Marketting
Resourses
And Sales
Cansu
ALPER
Esra BOZAR
Yaren NÜKUR
Eren ÇAKIR
Financial And
Accountancy
Production
Zerrin CİN
Kübra ZORLU
Buse KURT
Serennaz ALTUN
Mert YÜZGEN
İrem KIVANÇ
Hümeyra ÇAKIR
Recep AY
Derya ÖZTÜRK
Taha YILDIZ
Zeynep SARI
Aykut ÖZEN
Purchasing
Elena COCİU
Ülkünur ERDOĞAN
Başak TOPALCIK
Berna EKŞİ
Public
Relations
Ecem TOPAL
NAME
SURNAME
DEPARTMANT
TEL NO
ADDRESS
Eda ERYILMAZ
General Manager
5387467053 Mustafa Kemal Bulvarı A3 16 Daire:2
Buse KURT
Financial And Accountancy
Manager
5396798042
Seren Naz ALTUN Production Manager
Cansu ALPER
Kübra ZORLU
Human Sourse Manager
Production Manager
Pınartepe Mahallesi İstanbul Caddesi Vista4 Evleri No:71
G blok D:11
5379551817 Parlamenterler Sitesi 11F Blok Kat:13 D:28
5352927115
Mustafa Kemal Paşa Bulvarı Kalikretya Evleri C Blok
Daire:9
5369946606 Batıköy Mahallesi Ertekin Caddesi A3.001 D:1
Batıköy Mahallesi Hürriyet Caddesi Öztanık Sokak
Miarko Sitesi A Blok D:44
Ecem TOPAL
Public Manager
5358940559
Esra BOZAR
Marketting and Sales
Manager
5316894051 Mustafa Kemal Bulvarı Altay Caddesi A1 88
Yaren NÜKUR
Marketting and Sales
Manager
5546666601
Adnan Kahveci Bulvarı Fatih Mahallesi Arıkent Sitesi A
Blok D:14 No:35
MERT YÜZGEN
Purchasing Manager
5340627377
PINARTEPE Mahallesi GEREDE CAD.GÖZTEPE SOK.NO 19
DAİRE:4 BÜYÜKÇEKMECE
e-mail
CAPITAL OF THE COMPANY
The company’s capital is provided by the
company’s shareholders with an initial
contribution as 72 shares ,each stake cost 2 tl ,it
makes totally 144 tl .The materials which we will
use to produce enterprises are purchased with
this money ,but the materials to decorate them
will be obtained from the factories as waste
materials or the students who take part in
production line .
PRODUCTS AND PACKAGING
With the brainstorming students have decided on some
accessories to produce such as wall hangings,phone
cases,wallets,bracelets,pen holders, napkin
holders,brooches,key rings and magnets by using a
material basically called ‘felt ‘ which is non-woven
textile and produced by matting,condensing,pressing
fibers together and has been traditionally used in
Turkey for centuries to make handicraft accessories and
other materials to decorate them such as chains
,beads,pistachio shells ,safety pins,can
tabs,ribbons,different types of paints,fabrics,threads ,
fur fabrics which are going to be provided from the
factories as waste materials .We also want to use
ecological packaging material such as hand made
recycling paper bags .
PRODUCTION PLAN
JANUARY FEBRUARY MARCH
APRİL
MAY
OCTOBER NOVEMBER DECEMBER
JANUARY
2015
-
10
10
10
10
10
10
10
10
-
20
20
20
20
20
20
20
20
-
-
3
20
20
20
20
20
20
NECKLACES
-
-
-
1
1
2
2
2
2
WALL-HANGINGS
-
5
5
KEY RINGS
-
15
15
PHONE CASES
-
-
3
NECKLACES
-
-
-
WALL-HANGINGS
KEY RINGS
TARGETED
PRODUCTION
NET PRODUCTION
PHONE CASES
MARKETING PLAN
Moonstar Accessories will be offered by many
retailers and will be forced to compete with them
.Products will be manufactured by their own
hands.We can also make enterprises in various
shapes and types .The combination of
traditionally used material ‘felt’ and other waste
materials will reflect our vision of our company .
“OUR COMPANY IS BASICALLY
DEVOTED TO DEVELOPING
HUMAN POTENTIAL.
WE ASPIRE, WITH ALL OUR
PEOPLE IN OUR COMPANY,
TARGET CUSTOMER
The target customers of the company are
determined as the students , their families and
the teachers at our school or the students from
the local schools but later on precisely the
students from the other school participating in
the project . Our aim is to reach young people to
fulfill their needs of handmade accessories and
we are also sure that there are no competitors
who sell the qualified and handmade products
like ours .
SALES
The sales will be carried out by exhibiting the
products at the school .The company will be
introduced to customers by creating a page on
facebook .Posters are printed for the
advertisement and hung on the bulletin board at
school .New product offers have been identified
.Public relations were introduced .We will
produce and sell our products in the school .We
have an office in which we are going to operate
and manage the company .
MARKETING
At the fair, all the partners can bring their own
products and sell them to each other, so they
will also learn and experience the exporting and
importing process symbolically
MARKETING
At the end of the project, we offer a joint fair
where all the partners can display and sell their
products. We would like to undertake this task
and to organize it in our country
MARKETING
Selling the products via our website may
be another good way of marketing and
advertising.
MARKETING
When it comes to this process,we would
We like to organize a fair at school or
somewhere else in order to display and
sell our products
FINANCIAL PLAN
Financial department will deal with the tasks as
sales,purchasing ,logistics .They will work
everyday from 01:00 pm to 02:00 in the lunch
breaks.No special permits or licences are
required to operate or sell our products .We have
to pay attention to the value added taxes of the
products .Customers will pay with cash .
FINANCIAL PLAN




In the months of January, February and March the
company had 315 % as net profit.
By working in cooperation with the marketing
department production manager will work on income
of the products sold and the wages of the employees .
It is decided that the students will be paid 10 kuruş for
every product that they will produce and sell instead of
having their payrolls .
Production department provides purchasing materials
which will be used in manufacturing and packaging by
spending some amount of the company’s capital .
OPERATIONAL COSTS CHART
JANUARY
REVENUES
EXPENSES
TL
SHARE CERTIFICATE
TL
144
MATERIAL COSTS
WALL-HANGINGS
KEY RINGS
PHONE CASES
EMPLOYEE COSTS
-
FEBRUARY
REVENUES
MATERIAL
INCOME
WALLHANGINGS
KEY RINGS
PHONE CASES
EXPENSES
UNIT
UNIT COSTS
TL
MATERIAL COSTS
UNIT COSTS
5
15
-
5
3
-
25
45
WALL-HANGINGS
KEY RINGS
PHONE CASES
1.60
0.75
W H = 0.25
K-R = 0.15
EMPLOYEE COSTS
TOTAL
GROSS 70MARGIN 22.75=47.25
COSTS (TL)
5
15
5
15
70
8
11,25
1.25
2.25
22.75
%NET PROFIT = % 307
MARCH
REVENUES
MATERIAL
INCOME
WALLHANGINGS
KEY RINGS
PHONE CASES
EXPENSES
UNITS
UNIT COSts
TL
MATERIAL COSTS
UNIT COSTS
5
15
3
5
3
5
25
45
15
WALL-HANGINGS
KEY RINGS
PHONE CASES
1.60
0.75
1
W H = 0.25
K-R = 0.15
P-C = 0.25
EMPLOYEE COSTS
TOTAL
GROSS 85MARGIN 26.5=58.5
85
% NET PROFIT = % 320
COSTS(TL)
5
15
3
5
15
3
8
11,25
3
1.25
2.25
0.75
26.5
FINANCIAL PLAN CHART
JANUARY FEBRUARY
MARCH
INCOMES
-
70
85
155
EXPENSES
-
22.75
26.5
GROSS
PROFIT
49.25
% 315
The materials which are purchased for the production in January are
not obtained from the sales of the shares of the company .Shares will
be taken into consideration when the net profit will be calculated by
the end of January 2015.
3- MONTH GROSS MARGIN GRAPHIC
320
320
318
315
316
314
312
PROFIT %
310
307
308
GROSS MARGIN
306
304
302
300
JANUARY
FEBRUARY
MARCH
GROSS
MARGIN
PHONE CASES
NECKLACES, BRACELETS AND
EARRINGS