EMSI`s Andy Liddell

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An introduction to EMSI
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Who we are
What we do
The LMI challenge facing FE Colleges
Our Data
What we do with this Data
Our Tools
Our Customers
A couple of Customer quotes
Andy Liddell
Business Development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
Who we are
● EMSI stands for Economic Modelling Specialists International
● Based in Moscow, Idaho, in the northwest corner of the United States.
Moved into the UK a couple of years ago. We currently work with 92
Colleges in the UK
● Labour Market Information (LMI) specialists
● Probably the most Customer focused Company you will ever meet. We
‘Bless’ our Customers
Andy Liddell
Business Development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
What we do
● We source quality LMI and turn it into useful information that helps
organisations understand the connection between Economies, people
and the work place.
● We design user-friendly tools that help Educational Institutions,
Workforce Planners and Regional Developers build a better workforce
and improve the economic conditions in their regions.
Andy Liddell
Business Development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
The LMI challenge facing FE Colleges
Objective information is out there, but it presents Colleges with three
main difficulties:
● Difficult to source
● Really difficult to make sense of
● Even more difficult to analyse and then use to good effect
Andy Liddell
Business Development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
Our Data
● We gather over 30 data sets, mostly from Government sources
● EMSI economists analyse the data sets concerned, taking the
strengths and discarding the weaknesses. These sets are then
merged to provide multi-layered cross-checking
● In total, this creates over 20 million data points for the UK, split
into Government Office Regions, Counties and Local Authority
areas
● The data is updated yearly
Andy Liddell
Business Development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
Major Data sources include:
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Business Register Employment Survey (BRES)
Workforce Jobs Series (WJS)
Annual Survey of Hours and Earnings (ASHE)
Labour Force Survey (LFS)
Annual Population Survey (APS)
Working Futures (WF)
Mid-Year Population Estimates
Subnational Population Projections
Annual Business Inquiry (ABI)
Andy Liddell
Business Development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
What we then do with this Data
Andy Liddell
Business Development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
Economic Impact Studies
● The report calculates the net impact of an institution to the Region
it serves, in terms of value to Learners, Businesses, Taxpayers
and the Community
● This data is provided in a presentation-ready report, giving solid
evidence of an institution’s social and economic impact
Andy Liddell
Business development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
Analyst
● In 2003, we started building a tool using the LMI we had collected
for the Impact Studies
● Analyst is a comprehensive web-based Labour Market research
and analysis tool that gives a College instant access to key local
information on jobs and skills across Industries and Occupations
● Its main use in FE Colleges is in the areas of Curriculum Planning,
course provision and Employer Engagement
Andy Liddell
Business Development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
Career Coach
● In 2008, EMSI created a second web-based tool to help Learners
and job seekers access good, local Labour Market data to gain the
right career vision
● Career Coach informs current and prospective Students how the
education Colleges provide will lead to sustainable careers that
interest them
● The main area of use for FE Colleges is in the area of Careers
guidance and Marketing
Andy Liddell
Business development Manager
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
Selected FE Customers
Andy Liddell
Business Development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
A couple of quotes from our customers
“When I first saw Analyst, it blew me away! I had looked at some other market
intelligence solutions but I had never seen anything like Analyst.”
Ian Philip, Director of External Relations, Dearne Valley College
“Career Coach is fantastic! It’s an easy-to-use tool that puts critically important
jobs information at everyone’s fingertips. Career Coach shows students how to
get wherever they want to go.”Zoe Lewis, Principal, Middlesbrough College
Andy Liddell
Business Development Manager (Midlands)
andy.liddell@economicmodelling.co.uk
WWW.ECONOMICMODELLING.CO.UK
@EMSI_UK
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