The Product
USP
History
•••
competitors
Previous Adverts
were
first
madefor
Britain
inInc.
theyUK
then
made
way
to American
in
Starburst
the
brand
was around
released
by
MARS
in
the
in
1911their
with
its for
original
Starbursts
have
been
centuries
creating
aflavoured
great
name
the
• Skittles
Our product
iscommercially
starbursts
fruit in
chews.
A 1974;
chewy
fruit
sweet,
thatname
Advert
2
1979
making
them the second best chewy sweets after starbursts. Even though skittles are also
opal
fruits.
company
within
allflavour,
households
has
herd
of them
one way or
colours
match
strawberry,
lemon,
orange
and lime
owned by wriggles the
who
are
an addwith
on toand
Marseveryone
Inc. it’s still
a competitor.
another.
•• biggest
MARS Inc.
was founded
by Frank
C. Mars
. who
Marsare
Inc.
annual
sales increated
2012 in
were
at $30
competition
forspot
starburst
is fruit
pastels
owned
by nestle,
1988 Joseph
• billion
You can
normally
them
from
a
far
in
there
iconic
bright
yellow
packet
and
ranking
them
3rd
largest
privately
held
company
in
the
United
States
by
Forbes.
Unlike
starbursts
and skittle
fruit
pastels took
different
approach
whensuitable
keeping up
with
• Rowntree.
Starburst
also
trycan
andalso
cater
everyone
product
for
red writing.
You
buyforthem
in big with
bagsatheir
to share
with being
friends.
the market creating one of the most popular ice lollies, by taking some of their most iconic flavours
vegetarians
itdoing
means
they
haven’t
missedto
out
on any
part
of the
• fruit
Mars
Inc. was
that
they decided
make
a new
brand
thatmarket.
would be
pastels
took
to
theso
icewell
cream
trade.
• Subsidiary
The starburst
have
there
selection
of fruit
chews bywriggles
adding,Mars
new later
to mars
Inc.upgraded
, which is the
famous
chewing
gum company
•• The
last competitor
fortogether
starburst
would
be fruitellas,
which
are very
like
starburst
their
Starburst
havedifferent
also
updated
there
brand
by
adding
different
flavour
ofwith
fruit
brought
packets
wriggles
with
all
flavours
in 2008.
with
faveRED
which
aremuch
found
in
a pink
packet,
fruit
flavoured
chewy
sweetsfavour
don’t have
the same
advantage,
as
starburst
have
beenberry
around
for
chew
from
the
people
voted
by the
public
FavRED
and
very
as
a
tropical
which
are
in a turquoise
packet,
very
berry
in a dark
blue
packet
and
many
decades
there
well
know
and
a
trusted
brand
with
all
families
unlike
fruitellas
who
are
fairly
• When the starburst were first released they had four flavour, strawberry, lemon, orange and lime, but
survey
people
preferred
blackcurrant
flavourproved
morph
but all the
packetsstrawberry,
still have the
iconic red and
text cherry.
in the yellow
new
in 2007.
lime launching
was later replaced
with cherry.
bubble.
•
Opal final introduced in the United States in 1967
Demographic Profile
Psychographic Profile
Mood board
How It Appeals
• Even
though starburst
has of
aislarge
target
audience
we’ve
our
advert
on
Our
demographic
audience
aimed
at teenagers
between
ages
of 13
–
The psychographic
profile
our
audience
is people
whobased
arethe
very
social
and
one
particular
aged
13games,
– 18 watching movies or
18 because
like
to
socialise,category,
whetherteenagers
they like to
playfrom
video
just chilling with friends in general.
• At
The
reason
for this
because
in pocket
the advert
we have
used
a modern
song
this
age they
can isstart
to earn
money
or even
have
a job, meaning
is catchy,
and
also
normally
in they
an
wemuch
get
or about
2 genders
people
sharing
you can
start to
byat
you
own
Weadverts
also
aiming
at1both
as a
• that
Our
audience
are
that
agethings.
were
are very
all
having
the
product
but
in ourfor
there is aare
group
of friends
sharing
the starburst
starburst
perfect
all. audience
social
life.are
The
profile
ofadvert
our
people
who like
everything
about
technology.
• Many
teenagers
interested
if they
see inner
people
about
Our advert
is verywould
muchbe
about
bringing
out you
child,
at the same
age ofage
13
fell included
in thewe
advert.
you are
still
immature,
attracted
to the
bright
colour,
Even when
you getwho
to
• and
The
kind
of class
that
are aiming
at are
working
,middle
class people
the likely
highertoend
our age
spectrum
youmessing
still are around
a little immature
andbut
just like
are
playofvideo
game
and enjoy
with friends,
many that
age likeclass
to relax
with there friends.
People
in upper
stereotypically
don’t tend to make a fool of
themselves and may not be as reluctant to be immature.
Channel placement
Reason for channel placement
November
18thto– TV
24thboth male and female watch different TV shows but according to
•E4 -When
it comes
Theresearch
big bangwhen
theory
(Thu 8:30pm)
pulledthe
in both
2,143000
it comes
to similarity
preferviewers
music channels such as MTV
Holly
oaks
(Mon
Base
and
MTV7pm)
hits pulled in 976,000 viewers
th – 24th
Base - November
•MTV
Research
also shows18
that
both genders are pulled in, watching one of TV biggest
Nicki
Minaj:
the official
top 10
(Mon 2pm)
pulled
in during
25,000coronation
viewers street would help us
soaps
Coronation
street.
Showing
our TV
advert
get a bigger audience and at age 13 – 18 you still may rely on there parent for money
MTV Hits – November 4th – 10th
Official
Update to
( Thu
7pm)
viewers
•TheWe
have Chart
also decided
show
ourpulled
advertinon24,000
channel
4 and E4 because from the age of
13 right up to 18 you watch some of the most talked about TV shows such as Big Bang
ITVtheory
– November
04th – 10th
and hollyoaks.
Coronation street (Mon 8:30 pm) pulled in 9,304000 viewers
Job Roles
Task Overview
P• r oWe
d uhad
c e rto do a lot of research before we even started filming to make sure
everyone knew what they were doing, when and where, also insure the
safety for the cast and crew.
D
e cmake
t o r sure the cast and crew were protected we started with a health and
• i rTo
safety report insure and thing deemed unsafe could be sorted.
• We also did a layout of the location so everyone has rough idea where
Scriptwriter
things are stopping them from being hurt and the location damage.
• Next we had to make sure all the cast, crew and location owner had sign
the
paper
Cam
e rcorrect
a ope
r a t owork.
r
• Before shooting we did a storyboard, shooting schedule and Props and
costume to insure everything was ready to go.
Editor
Synopsis
Key Message
New Advertisement
••
Our
advert
is all about
thethat
message
that starburst
not just
a sweet but
Where
trying
to getgetting
across
theyacross
can brighten
anyare
mood
changing
a
can
alsoof
help
change
the mood
any situation.
group
friend
from
beingofbored
to dancing and enjoying themselves.
•
We tried to create this by making the ideal teenage scenario, a bunch of friends just
Were
trying to get across that the irresistibleness of the smooth
chilling also
.
•
•
soft texture and the fruity taste bring out your inner child.
Many of the friends are bored, so bored that one walks out of the room. One of the
other friends remembers that they had brought starburst so decides to open them
• The flavour burst in your mouth creating this feeling that comes over
making
it irresistible
you to
stay still
making
you get
upearand
have
• you
The mood
suddenly
changes forfor
a bunch
of bored
teenagers
to smiles
from
to ear
fun. Starburst
are so tasty that no – one can be left without one.
enjoying
themselves.
•
The first friend hear the noise and comes back in while the rest try to cover up that
they’ve been eating
starbursts but they forget to pick a couple of empty wraps
http://www.youtube.com/watch?v=58Ipz6J1bsc
Success of
production
What went
well
What didn’t go well and what
we would do different
••
To
start
we should
surethe
thatproject
all the
we
needed,
site been
When
We
allwith
we
believe
first
started
that make
overall
this
project
wedocuments
came
was a up
success.
with
what
wewere
could
weonthought
have
was a
•
successful
more organised
idea later
when
onitwe
came
realised
to shooting
that it times.
wasn’t the most practically idea
We only allowed 2 days to film and an extra day for re shooting. We only just managed to get the
•
filming done on these two days, so we should allow more time and make sure the equipment is up
and
When
In aready.
group
it came
we all
do did
thewhat
planning
was side
needed
we divided
and no one
it upever
equally
hadmaking
to be asked
it up to
to do
a
high
theirstandard
jobs, finishing everything on time, this was down to making sure
The idea we started with was not realistic for us to create, in the time bracket we was given. So a
everyone knew exactly what they was doing and when it needed to be done
couple of days were wasted working on a bad idea.
• Picking
to, at the
thebeginning
location was
of planning.
fairly easy as we knew exactly what we wanted in the
• We
tried toso
stick
to thewe
plan,
but inasome
circumstances
we were less organised with what we
location
when
found
house
quite close
doing,
due toanot
the plan.
• was
there
wasn’t
lotfollowing
of pressure
and tension between the group, making working
•• While
together
shooting
easy and
we enjoyable
use familiar
as faces
everyfor
oneactors
knewincluding
what to do
ourselves
when. which
Most importantly enjoy it! In some cases we were panicking about the work load, when we
helped
a to
calm
easy
working
should ofcreate
just talked
eachand
other
to help
one andenvironment.
other with the work.
•