York Region TDM
Implementation Study –
Lessons Learned
PRESENTED TO
ACT Canada Conference
DECEMBER 3, 2014
Agenda
• Study Purpose
• Study Overview
• Key Recommendations
• Lessons Learned
2
Study Purpose
• To establish a
coordinated approach
to implementing TDM
across York Region.
3
Study Purpose
• Outline new TDM policy and program
recommendations
• Clarify roles and responsibilities for all TDM
stakeholders
• Identify TDM costs and staffing requirements
4
TDM Study Process
Phase 1 –
Background
Phase 2 –
Analysis
Phase 3 –
Strategy
Consultation #1
Assess Capacity /
Background Research
Refine Research &
Segmentation Analysis
Preliminary
Segmentation / Best
Practices
Identify Gaps & Develop
Preliminary
Recommendations
Consultation #4
Consultation #2
Stakeholder
Workshop
Develop Final
Implementation Strategy
5
TDM Capacity Assessment
• To assess the current state of TDM
in York Region:
– TDM Inventory
– TDM Policy Context
– Stakeholder Discussion
6
Review of Best Practices - Policies
Policy Review
• Review TDM policies across North America
• Best practices were categorized
• Common themes identified:
＋Parking Policies
＋Pedestrians and Cyclists Policies
＋Transit and Fare Policies
＋New Road Policies
＋Development Policies
＋Governmental Policies
7
Georgina
l

Stouffville
l

East
Gwillimbury

Newmarket
l
Aurora
l
l
King
Employ a TDM Coordinator or TDM
implementation Committee
Vaughan

Richmond
Hill
Support the local and regional
coordination of Transit (Fare
integration)
SAMPLE Best Practice TDM
Policies
Markham
York Region
Review of Best Practices – Policy
Gap Analysis

l
Legend
 Policy Present in Official Plan
l Part of the Policy is present in the OP or in another Council Adopted planning document
8
Review of Best Practices - Programs
Program
Geographical areas
Travel Smart Pilot
York Region
TravelSmart
Greater Vancouver Regional
District
Way to Go, Seattle!
Seattle, Washington
In Motion
King County, Washington
Smart Trips
Portland, Oregon
TravelWise
Regional Municipality of
Waterloo
Arlington County
Commuter Services
Arlington County, Virginia
9
TDM Focus Areas – Gap Analysis
Communication
& Branding
Residential
Trip
Planning
Internal
Governance
TDM
Focus
Areas
Employer
Services
New
Development
School
Travel
Planning
Regional
Parking
Strategy
10
Segmentation Analysis
Primary School Children
Adults
High School Students
University/College Students
Seniors
11
Segmentation Grid
Impact
High
Medium
Low
Tier 3
Tier 2
Tier 1
(would require a pilot to
confirm effectiveness)
(likely to change if barriers
addressed)
(most significant
and likely)
Tier 3
Tier 1
(scope issues)
(quick wins)
Tier 4
Tier 2
Tier 4
(unlikely to lead to
significant changes)
Tier 4
(unwise investment)
Low
(unlikely to lead to
significant changes)
Medium
(quick wins, momentum)
High
Probability
12
Stakeholder Consultation/Workshop
Impact
High
Medium
Low
Low
Medium
High
Probability
13
Segmentation Results
Prioritization Tier
Segment Groups
Adults living in York Region, working within the same municipality
1
Primary school children
Adults living in York Region, working in Toronto, outside downtown
2
High School Students
Adult non-residents working in York Region
3
University Students, living in York Region, studying in York Region
Adults living in York Region, working within a different York Region municipality
University students living in York Region, studying in Toronto
4
Seniors
Adults living in York Region, working in downtown Toronto
14
Recommendations
Communications
& Branding
Internal
Governance
Employer
Services
Residential
Trip Planning
York
Region
TDM
Strategy
New
Development
School Travel
Planning
Regional
Parking
Strategy
15
Recommendations
Communications
& Branding
Internal
Governance
Employer
Services
Residential
Trip Planning
York
Region
TDM
Strategy
New
Development
School Travel
Planning
Regional
Parking
Strategy
16
Communications & Branding
17
Communications & Branding
18
Communications & Branding
“Develop a new program identity that will publicly
represent all transportation options and programs
available to residents of York Region…”
19
Recommendations
Communication
& Branding
Internal
Governance
Employer
Services
Residential
Trip Planning
York
Region
TDM
Strategy
New
Development
School Travel
Planning
Regional
Parking
Strategy
20
Residential Trip Planning
“Establish an on-going household focused Personal
Travel Planning program that targets a mix of
existing household across York Region…”
21
Recommendations
Communication
& Branding
Internal
Governance
Employer
Services
Residential
Trip Planning
York
Region
TDM
Strategy
New
Development
School Travel
Planning
Regional
Parking
Strategy
22
School Travel Planning
“In consultation with the school boards, York Region
should serve as a regional resource for School Travel
Planning and work to establish a minimum of 6
School Travel Plans per year…”
23
Recommendations
Communication
& Branding
Internal
Governance
Employer
Services
Residential
Trip Planning
York
Region
TDM
Strategy
New
Development
School Travel
Planning
Regional
Parking
Strategy
24
Regional Parking Strategy
“In cooperation with the local municipalities,
develop a coordinate regional parking management
strategy that encourages transit supportive parking
rates at Regional Centres and along Regional
Corridors and Rapidways…”
25
Recommendations
Communication
& Branding
Internal
Governance
Employer
Services
Residential
Trip Planning
York
Region
TDM
Strategy
New
Development
School Travel
Planning
Regional
Parking
Strategy
26
New Development
“Develop a streamlined TDM checklist that clearly
sets out what TDM strategies are required /
expected for both new residential and commercial
developments…”
27
Recommendations
Communication
& Branding
Internal
Governance
Employer
Services
Residential
Trip Planning
York
Region
TDM
Strategy
New
Development
School Travel
Planning
Regional
Parking
Strategy
28
Employer Services
“Maintain Smart Commute as an affiliate brand and
leverage their expertise to provide employer
outreach services…”
29
Recommendations
Communication
& Branding
Internal
Governance
Employer
Services
Residential
Trip Planning
York
Region
TDM
Strategy
New
Development
School Travel
Planning
Regional
Parking
Strategy
30
Internal Governance
“Establish a York Region TDM Coordinating
Committee to share information about current TDM
practices and policy development that may be
relevant to all stakeholders…”
31
Recommendations – External
Stakeholders
Smart
Commute
Employment TDM
delivery
Coordinate Smart
Commute services with
the new Regional TDM
program
Municipalities
Develop Their Own TDM
Strategies (if n/a)
Allocate staff time to
coordinate STP process
School Boards
Greater coordination
between Transportation
and Public Health
departments
Develop physical TDM
infrastructure
requirements
Share and coordinate
program achievements
with Region
32
Lessons Learned
• Segmentation analysis workshop activity
33
Lessons Learned
• Early one-on-one contact
34
Lessons Learned
• Focus on Internal struggles and processes
35
Since study completion…
• Hired TDM project manager
• Evolved School Travel Planning
• Refined delivery of PRESTO cards for new
developments
• Updating Transportation Master Plan
36
Going Forward
• Approve Transportation Master Plan
• Secure additional TDM staff
• Retain expertise to implement TDM in existing
communities
37
Thank You!
38