Stories,
Stars &
Stereotypes
…or how you can empower your supporters
to tell their stories using Engaging Networks
Joe Hall
National Campaigns Manager, Scope
How to get our supporters
– mainly little connection to the issue –
to put pressure on MPs?
Multiple
emails to
supporters
Promoted
through
website
Video
animation
Good for people
close to cause
Promoted
via Scope
social
media
and politically motivated
Struggled to get others
Infographic
Impersonal
Email your MP
with template message…
Katie Price,
MumsNet,
GransNet
and others
promoted
What could we do instead?
Families
Wish they had
Disabled
better support
Children
Gifts
Christmas
Stars
Snowflakes
Event
MPs
What could we do instead?
Families
Wish they had
Disabled
better support
Children
Gifts
Christmas
Stars
Snowflakes
Event
MPs
Reaction
from our
supporters
and staff
Reaction
from MPs
Good for anyone – connection to
cause or not
Got more people doing it with less
time and less promotion
Very personal
Intrinsically enjoyable
Allows you to tell your own story
Data capture e-action
– made to look attractive
Promote, promote, promote
Export data
Sort and clean
data in Excel
Office print onto star
template on card
Glitter, glue &
cutting out 1,700 stars!
Bring to
Parliament
Give it a
concept &
make
action
page look
attractive
Show
where
their
messages
will go
Simple call
to action
Disabled children are missing out on vital support. Will you make a
wish for them this Christmas? Please show you care.
Ask a
“why”
question
We’ll print your message on a
special star and bring it your
MP in Parliament
Give
examples
of what to
say &
length
Data capture e-action
– made to look attractive
Export data
Sort and clean
data in Excel
Office print onto star
template on card
Glitter, glue &
cutting out 1,700 stars!
Event in
Parliament
Data capture e-action
– made to look attractive
Export data
Sort and clean
data in Excel
Office print onto star
template on card
Glitter, glue &
cutting out 1,700 stars!
Event in
Parliament
Where are we going
with public campaign
actions?
Quantity
Quality
Both
(the promised land)
Neither
What we’ve learnt since…
Most people see disabled
people as a separate,
homogenous, passive,
hopeless group
Surprising, positive personal
stories are one way to begin
to change this stereotype
See blog.scope.org.uk/gamechangers for
more on this research
What we’ve done since…
“I want this to be the time of my life – not the
end of it”
“For my brother James”
“What did the Queen forget?”
Unbranding all our campaign emails – as much
like a personal email as possible
Telling it from the heart
‘Lending’ our list to disabled people & families
Making a story out of campaign news
Inspiration
Questions?
Ideas?
Or happy to talk afterwards
joe.hall@scope.org.uk