BIELES 2017
2017 UCI Cyclo-Cross World
Championships
The Project
4 villages
1 commune
1 project
BIELES 2017
the UCI Cyclo-Cross World Championships
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The Commune
Belvaux, Ehlerange, Sanem, Soleuvre
15 298 inhabitants
67.41 % Luxemburgish nationality
32.59 % non Luxembourgers
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Bieles - cyclo-cross venue
From Luxembourg’s largest steelworks to a modern city
quarter
Located in the districts of Sanem and Esch-sur–Alzette, once the
site of Luxemburg’s biggest ironworks, and now one of the most
ambitious urban development projects in Europe – with one very
special feature: parts of the former industrial site are being
retained, and will be uniquely integrated in the new concept. The
two remaining blast furnaces not only bear witness to a
long-gone era, but are also landmarks of New Belval.
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Bieles - cyclo-cross venue
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Impact: Participation by riders and nations
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Impact: Accreditations
texte
Hooglede-Gits (BEL)2007:
Treviso (ITA)
2008:
Hoogerheide (NED) 2009:
Tabor (CZE)
2010:
Wendel (GER)
2011:
Koksijde (BEL)
2012:
Louisville (USA)
2013:
Hoogerheide (NED) 2014:
3,303
1,706
2,098
1,453
1,819
2,346
1,550
1,784
In 2014 per category:
Accompanying:
79
Delegation:
38
Guests:
129
Management (UCI and LOC): 69
Media:
166
Radio TV:
168
Service (catering, marshals): 631
Sponsors:
17
Sport (riders and NF staff):
468
Technical:
19
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TV K Facts 2014
Number of countries reporting the event
Cumulated audience (million)
Number of live broadcast
Belgium 17,9 / Netherlands 8,71 / Germany 2,12
Cumulated live audience (million)
Number of programs
Broadcasting time
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32,02
33
9,36
230
137 h
source: uci repucom 2014
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Online audience 2014
All races live on the UCI YouTube channel (geo-blocked)
Live and Replay figures
Men U23:
Women:
Elite Men:
Highlights
Men Juniors
Men U23:
Women:
Elite Men:
22,665
19,664
52,972
31,256
19,594
43,255
92,635
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Visitors
Located between Belgium,
France and Germany, not far
away from the Netherlands we
can expect a lot of people
coming from abroad. The
largest community for cyclocross in the world comes from
the region of Antwerp.
25,000 visitors for Bieles
including VIP’s and
accreditations are very
realistic
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Economical Impact
A very high percentage of visitors will travel from Belgium and will stay
for one or more nights. The LOC of Hoogerheide, which is even closer to
the Belgian border, did a survey in 2009 and 2014. The final results of
2014 aren’t available yet. But 2009 raised a total spending of almost
€ 4,000,000.00
The LOC needs a lot of services to set up this important event. Most of
them are ordered to providers in the region.
And last but not least: watching cyclo-cross live and participating in
clinics before the event can increase sports participation by young
children. So collaboration with schools is one of our goals.
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BIELES = the right choice
Because of
support of the commune of Sanem
an enthusiastic LOC
perfect facilities
nice venue
school with all necessary facilities
3 train stations in less then 1 km
international airport nearby
a lot of hotels
close to the cyclo-cross communities
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History
• It has been a very long time since the UCI went to Luxemburg
for the Worlds:
•
•
•
•
1951
1956
1962
1968
• 2017
Luxemburg
Luxemburg
Esch-sur-Alzette
Luxemburg
BIELES
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Our needs
What is necessary for a successful UCI Cyclo-Cross World
Championships?
Support from
companies
Municipality
Ministry of Sports
National cycling federation
Partnership agreements, national and international
Media partnerships, national and international
Professional marketing & communication companies
A lot of volunteers
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What can we offer to our partners?
All our partners will benefit from the international exposure of this
unique event for Luxembourg and the surrounding countries. Supporting
a World Championship is more as a national way of thinking. Getting in
touch with the interested people of the the various countries increases
the visibility and challenges the image of any brand or company.
The various on and offline channels of communication will allow you to
get in touch with existing and potential customers. An important budget
will be dedicated to online medias and social platforms.
Our main packages include a mix of visibility on and off track as well as
a presence in our media packages before and during the World
Championships. Based on your input we will design the right package to
grant you a win win situation.
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Your benefits
Being Partner of a World Championships is an
important move for a company,
Supporting the Cyclo – Cross World Championships
2017 in BIELES is
UNIQUE
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Contact
Eric Leyder
+352 593075 – 696
press@bieles2017.lu
organisation@bieles2017.lu
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BIELES 2017
Thank you for your support