How to Develop a
Communications Plan
How to Develop a Communications Plan
Communications Plan Elements
• WHO - audiences and stakeholders
• WHAT - information needs to be communicated
• WHEN - establish deadlines
• WHY - why are you communicating
• HOW - tools and mechanisms
• BY WHOM - assign communications
responsibilities
How to Develop a Communications Plan
Audiences
• Community at large
• Displaced Workers
• Partner Organizations
• Provincial Government
• Federal Government
• Politicians
• Local Business
How to Develop a Communications Plan
Audiences
• Potential Investors
• Regional Municipalities
• Media
• Chamber of Commerce
• REDB Regional Economic Development Boards
• Labour
• Post Secondary Institutions
• Community Organization
How to Develop a Communications Plan
Tools and Tactics
• Press Release
• Press Conference
• Media Interviews
• Opinion Pieces
• Letters to the Editor
• Talk Shows
How to Develop a Communications Plan
Tools and Tactics
• Website
• Special Event Speaking Opportunities
• Media Tours
• Testimony
• Town Hall Meetings
• Group Faxes
How to Develop a Communications Plan
Communications Time Horizons
• Short Term - Promote Stability
• Medium Term - Focus on transition,
services and training
• Long Term - Implementing Plans
How to Develop a Communications Plan
Benefits of a Communications Plan
• Proactive
• Helps control the agenda
• Creates positive image
• Avoid embarrassment
• Builds trust
• Builds confidence with partners
• Profiles community for potential investors