Brought to you by:
Sarah Jann
Tiffany Moore
Justin Oliver
Tyler Rose
Scott Womack
Justin Oliver
Gender Roles:
“Accepted behavioral norms assigned to
each gender within a culture”
Justin Oliver
AN INTERNATIONAL
ADVERTISEMENT
RELEASED BY
BURGER KING
Justin Oliver
Chinese
Advertisement
Russian
Advertisement
Justin Oliver
Justin Oliver
I am working with a librarian to get a full size
photo for this page –this is a thumbnail (S.
African Land Rover Ad nicknamed “Himba”
ad”)
Tiffany Moore
India
Culture and Gender Roles
Tiffany Moore
Older Indian Print Ads
Tiffany Moore
Newer Print
Ads in India
Tiffany Moore
Tiffany Moore
Culture
“In India, bangles, locket, and a
vermillion mark on the
forehead are symbols of a
married woman.
Daily the husband applies the
vermillion on the wife’s
forehead as it is believed to be
connected to hi lifeline.
When the husband dies,
Rudali’s (professional
mourners) come and strip the
woman [of] these symbols”
Tiffany Moore
Video
Mexico & South America
Advertisement
Top Selling Products:
Travel Packages
Alcohol
Women…
• Submissive, Obedient, Dutiful, SelfSacrificing and child-centered
• “In the home” using household products
• Men…
• Masculine, Active, Aggressive and Hardworking
Sarah Jann
Considerations…
•
•
•
•
Time of day
Product user
Voice over
Location of advertisement
Sarah Jann