Presentation Devices
Headlines
• Grab attention
• Are at the top of the page
• Use wordplay:
“Rooney Scores Again” “Barak Battles Back”
• May use humour
“Ready Steady Crook” “I’ve Been Edam
Fool”
(When TV chef Antony Worral Thompson
shoplifted cheese from Tesco)
Subheadings and Straplines
• Subheadings split the story up
• Straplines add a little more information
Terry Turns it Around
Chelsea’s troubled skipper gets goal
Graphics and captions
• Photos
• Illustrations
• Diagrams
• Charts
• Graphs
Grab attention, back up
story, give extra
information
A caption explains the
graphic
90
80
70
60
50
East
West
North
40
30
20
10
0
1st 2nd 3rd 4th
Qtr Qtr Qtr Qtr
Text columns and boxes
• Text can be broken up into columns or put
in boxes - this makes it look shorter and
easier to read
• Text boxes might be coloured to stand out
Bullet points and numbered lists
•
•
Give information in step-by-step points
Numbers might show order or
importance
• Bullet points can be dots, dashes or
other symbols
1. One
2. Two
Colour
• Colour can affect how
we read a text
• Bright colours might
suggest fun
• Dark colours might be
serious
• Green might suggest
the environment
• What other colour
connotations are
there?
Typography (font styles)
• Different fonts have different effects
Serious
Fun
Scary
Traditional
Modern
Arty
Child friendly