TCS Sales and Marketing
Resources & Strategies
The TCS Business Model
 Sales and Customer Relations
 Product Leadership
 Service Focus
Customer Relations and Sales
 Stay Close to the Customer
 Provide Top Notch Support
 Combine Sales & Support
 Form Lasting Partnerships
Product Leadership
 Maintain Technological Leadership
 Products & Services with
Outstanding Value
 Ease of Installation & Use
Our Main Products and Services
 Thermostats and Controllers
 Gateways to the Internet
 Ubiquity “Software as a Service”
 Sensors and Other Accessory Items
Our Major Markets
 Contractors
 End Users
Contractors
Traditional TCS Channel of Sales
Our Goal:
To Be the Contractor’s Bridge to
Applying Technology to
Their Business
End Users
 Major Emphasis – National & Regional
Companies with Relatively Small,
Multiple Building Sites
 Schools, Churches & Other Buildings –
Traditionally a Strong Market for TCS
Often Sold Through Contractors
Some Target National Accounts
 Financial Institutions
 Small-Box retail Chains
 Car Dealerships
 Multi-Office Organizations
 Casual Dining Restaurant Chains
 Convenience Stores
Future Directions for TCS
 Ubiquity “Software as a Service”
 Continuing Product Leadership
 Enhance Contractor Market
 Growing Presence in
National Accounts
Ubiquity
Cornerstone of
the Future
Over 1/3 of all
corporations
have already
adopted
some form of
“pay as you
go” software.
Advantages of “Software as a Service”
 No Upfront Investment
 Minutes from Installation to Full Use
 Access from any Standard Web
Browser
 Updates Available Automatically
 All Users on the Same Version
Ubiquity Advantages to End Users
 Access with Internet-Capable PC/PDA
 Assures Compliance with Corporate
Energy Policies
 Resolve Many Issues Remotely Instead
of a Site Trip
 Monitor Alarms & Building Conditions
 Protect HVAC Equipment from Damage
 Helpful Info. – Reports, Graphs, etc.
Ubiquity Advantages for Contractors
 Check Customer’s Problem Remotely –
Before Rolling a Truck (lower cost)
 Many Service Issues can be Solved via
PC Without a Visit, or the Tech can
Bring the Correct Replacement Parts
 More Productivity + Lower Expenses =
More Profit
 Profit Center – “Virtual” Call Center
Monitoring
Business Advantages for Contractors
 Increased Customer Satisfaction – Faster
Resolution to Customer Problem Calls
 Offer a Unique Service to Customers
 Ubiquity Service can be Sold at a Profit,
Added to the Cost of a Service Contract
New!
The TCS
Preferred
Contractor
Program
Preferred Contractor Program
 Partnership with Preferred Contractors
 Mutually Beneficial Relationship
Goals:
Nationwide Installation Network for
National Accounts + Sales Network for
Products & Ubiquity Service
Contractor Benefits
 Marketing & Sales assistance from TCS
 Referral for National Account Installations
 Preferred Status Listed on TCS Web Site
 Sales Promotions & Contests
Preferred Contractor Program
Please contact your
TCS sales representative
for details on this exciting
new program.
Contractors’ Sales & Marketing Resources
 Technical Support via Phone or Email
 Catalog & Application Guide (print & CD)
 Sales Literature & Proposal Inserts
 PowerPoint Presentations
 Ubiquity Demo Assistance
 Sales Support on Ubiquity Sales
New
Product
Development
Products in Development
 Continuing Ubiquity Improvements
 New Thermostat Line
 Wireless Communications/Devices
Let’s Hear From You…
 How do you use our products?
 Suggestion for new products?
 What do you like most about us?
 How can we improve?