University of Texas Brownsville
The Name You Trust
Our Team
Corporate Support:
Leadership:
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Chris Pappas
Bill Bessette
Todd Coutee
Jeff Sewick
Jamille Bond
Ted Peters
Dan Phalen
Michael Rokas
Gayle Christ
Elaine Mesker-Garcia
Lindsey Boyd
(40/40)
(35/50)
(25/75)
(25/85)
(20/90)
(15/95)
(20/90)
(20/40)
(30/30)
(10/40)
(10/30)
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Product Development
Training
Marketing
Legal
Purchasing
Human Resources
Project Management
Finance
Capital Investment
What’s Important to You
Partnership
• Venues
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Food Court
Bistro
Concessions
• Menus
• Service
What’s Important to You
Menus and Venues
• Global Cafe
– Stir fried to order
• By the Slice
– Freshly baked pizza
• Fire it Up
– Grilled to perfection
• Garden fresh
– Salads
• Luby’s
– Traditional Favorites
What’s Important to You
Marketing Strategy
• Targeted Messages
• Brand Equity
• Market Integration
What’s Important to You
Added Value
• Meal Plan
• Nutrition Seminars
• Project
Management
• Catering
– Salon
– Fine Arts
– Administration
What’s Important to You
Added Value
• Meal Plan
– Card loaded through
Admissions or Internet
– Balances available via
Website
– Card balances do not
Expire
– Cards can be used at any
Luby/Fuddrucker locations
– Food Court pricing range
• $1.99 to $6.99
• Combo pricing includes beverage
• Beverage refill program
What’s Important to You
Renovation
• Student Union
– Equipment
– Concept
• Library/B’stro
– Coffee Service
• Seattle’s Best
– Equipment
• Catering Kitchen
– Grand Salon
– Fine Arts
– Administration
Project Management
• Time Lines
– Plans/Permitting
– Abatement/Demo
– Construction
Project Management
Phase 1
Plans & Permits
– 3 months
• Student Union
– Luby’s Cafeteria
• Library
– Current Vendor
• Catering
– Luby’s Cafeteria
Phase 2
Construction
– 4 to 6 months
• Student Union
– Luby’s Cafeteria
• Library
– Current Vendor
• Catering
– LCS/Catering Kitchen
Project Management
Phase 3
Phase 4
– 6 to 9 months
• Student Union
– LCS
• Library
– LCS
• Catering
– LCS
– 9 to 12 months
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Campus Planning
Future Venues
Convention Center
UTB/TSC
– ITEC Campus
It’s Important to Us too
Implementation
Fully Integrated
Catering Coordination
System Support
Marketing Dynamics
Holistic Approach
Financial Proposal
Long Term Partnership
Capital Investment
Highly Leveraged
Added Value
Luby’s Brand Equity
Lessons Learned