Smart Innovation:
Creative Leadership is Systematic Innovation
Dr. Hardy Yong Xiang
Introduction: Creativity is driving new economy
• The Nomura Institute of Japan classifies four eras of economic
activity:
1. Agricultural
2. Industrial
3. Informational... and now through the evolution of technology
4. Creative: constant innovation.
• Daniel Pink expanding on this idea in A Whole New Mind(2005)
defines Economic Development as:
1. Agriculture Age (farmers)
2. Industrial Age (factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creators and empathizers) , ruled by artistry,
empathy, and emotion."
文化
创意
产业
Culture
Creativity
industries
1.Creativity needs two kinds of thinking
What
is
Creativity?
• What is the Creativity?
• Creativity: refers to the phenomenon whereby a
person creates something new (a product, a
solution, a work of art etc.) that has some kind of
value.
• Michael Mumford: Over the course of the last
decade, however, we seem to have reached a
general agreement that creativity involves the
production of novel, useful products.
• Six managerial practices to encourage creativity
• Challenge – matching people with the right assignments;
• Freedom – giving people autonomy choosing means to achieve goals;
• Resources – such as time, money, space etc. There must be balance fit
among resources and people;
• Work group features – diverse, supportive teams, where members share
the excitement, willingness to help and recognize each other's talents;
• Supervisory encouragement – recognitions, cheering, praising;
• Organizational support – value emphasis, information sharing,
collaboration.
Team Building for Creativity
Together
Everyone
Achieve
More
(1+1>2)
2. Creativity Based on the Culture
社区文化组织
文化创意产业
节日与活动
设施与空间
文化资源
自然遗产
文化遗产
加拿大文化资源统计框架定义的文化资源与资产
cultural resources and assets as defined by the Statistics Canada Cultural Resources
Framework
基于文化： 巴西狂欢节
Culture based: Brazil Carnival Festival
基于文化：德国十月啤酒节
Culture based : Oktoverfest
基于文化：韩流
Culture based: K-Pop
基于文化：电视剧
Culture based: TV Program
基于文化：电视节目
Culture based: TV Program
基于文化：表演
Culture based: Performance
基于文化：空间
Culture based: Space
基于文化：饮食
Culture based : Food
Korean Food
english.visitkorea.or.kr
China Food
Indian Food
swagat.co.nz
www.china-tour.cn
基于文化：中国饮食
Culture based: China Foods
中国八大菜系
The Eight Cuisines of
China
江苏
浙江
四川
广东
福建
山东
湖南
安徽
Jiangsu
zhejiang
Sichuan
Guangdo
ng
Fujian
Shandon
g
Hunan
Anhui
3.Creativity Keeps the balance between
Globalisation and Localisation
GaWC Index
(Globalisation and World Cities Research Centre UK)
Xu Bing,Square
EnglishCalligraphy,
19
94
1700年，为庆祝新世纪的来，
Louis XIV- The Sun King在法国
凡尔赛宫金碧辉煌的大厅里举
行盛大的舞会时曾身着中国式
服装，坐在一顶中国式八抬大
轿里出场，使得全场顿时发出
一片惊叹声。
Searching the
quintessence
(imprint) of Chinese
culture from
(Western)
Chinoiserie design
尼辛德卡蒙多博物馆
Musée Nissim de Camondo
巴黎尼辛德卡蒙多博物馆建于19世纪末，是一座具有路易十六风格的建筑。博物馆保存
了特别是法国十八世纪的一系列非凡的艺术品、油画和雕塑。 卡蒙多家族命运悲惨。作
为富有的银行家，卡蒙多一家从伊斯坦布尔来到当时就是艺术之都的巴黎定居。他们购
买了大量的艺术品，布置住宅。
尼辛德卡蒙多博物馆
地址：63 rue de
Monceau, 75008 Paris,
France (ChampsÉlysées)
尼辛德卡蒙多博物馆
Musée Nissim de Camondo
然而不幸的是，家族中的成员都在第二次世界大
战中惨遭杀害。现今只留下了这座让人们能够回
想起他们生活情趣的尼辛德卡蒙多博物馆。 走进
博物馆，首先映入我们眼帘的是通向各接待大厅
的大扶梯。走上楼，我们一连参观了大书房、大
客厅、于埃厅和餐厅。所有房间都安有大窗子，
朝向一座法式花园。 各个房间都装饰奢华：我们
看到了许多皇家真品，比如衣橱、地毯、铜器等
等。餐厅也特别吸引人。19世纪，餐厅对于资产
阶级非常重要，在餐桌上主人和客人可以谈论各
种事务、政策等等。卡蒙多(Moïse de Camondo)
还用自己藏品中的物件装饰餐桌，比如古代的银
器及陶瓷餐具。这座博物馆见证了现今已消失了
的一种生活艺术。
东道西器
Chinese Thinking,Western Form
Chinese Influence
Inside Coco Chanel’s Apartment, PARIS
法国巴黎香奈儿公馆，充满中国的屏风
邱园
Kew Gardens，
又译为基尤植物园、
基佑园等，正式名称
为皇家植物园（Royal
Botanic Gardens,
Kew），座落在英国
伦敦三区的西南角，
原是英国王家园林，
收了约5万种植物，约
占已知植物的7分之1，
目前是联合国认定的
世界文化遗产。
宝塔（Pagoda）：1762年为Augusta王妃建，由William Chambers设计，当
然也是作为他本人对中国建筑兴趣的一种纪念，在18世纪中期，英国的园林
设计中非常流行中国风。宝塔高50多米，共十层，八角形的结构，塔顶的边
缘有龙的图案，整座塔色彩丰富，为邱园宁静的南部创造了一个景点。
The Chinese Pavilion
(Swedish: Kina slott),
located on the
grounds of the
Drottningholm Palace
park, is a Chineseinspired royal
pavilion built in 1753.
The pavilion is
currently one of
Sweden's Royal
Palaces.
瑞典的中国宫殿，建
于1753年。现在是瑞
典皇家宫殿之一。
2、我国国家形象的主要问题
4.Smart Innovation:Soft Innovation and Hard
Innovation
创意／巧创新
Creative/Smart
Innovation
软创新
硬创新
Soft Innovation
Hard Innovation
32
文化的体验创新
Experience Innovation of the Culture
给自己一炷香的时间，让它和灵魂对话
探索中国文化与现代设计相结合的中国设计风格
Exploring the Chinese design style with Chinese culture and modern
design
Creative Process
用户需求分析
概念设计
User Requirements
Analysis
公司
Concept Design
产品
项目
发布与维护
Launch &
Maintenance
User
设计与实施
Design &
Implementation
功能
变化
可用性评估
Usability
Evaluation
理解用户是设计创意流程的第一步
Understanding user is first step for creative process
User Study Framework
目标用户 Target user
专家 Expert
用户
User
问
Ask
情境
Context
看
See
设计师
Designer
交互
Interaction
做
Do
环境
Environment
产品、服务
Product/Service
36
More Deeply Understanding
• 理解情境
Understanding Context
表层文化
可视性
• 理解核心价值
Understanding Core Values
行为
习惯
态度
深层
文化
信仰
核心价值
遗传与习得的
个体独特的
（基础假说）
个性
群体独特的
习得的
文化
普遍的
人的本性
遗传的
人类心理编码的三层独特性结构 (霍夫斯塔德, 1997)
Three Levels of Uniqueness in Human Mental Programming (Hofstede, 1997)
Market Segmentation
From HAN Sunghee
Conclusion: Creative Entrepreneur
The notion of Creative Entrepreneur is also gaining
ground to characterize successful and talented,
entrepreneurial people who are able to transform ideas
into creative products or services for society.
United Nations Development Programme: Creative Economy Report 2010
The notion of Creative Entrepreneurship deals with
strategy formation, organization design and leadership
in a cultural context. Entrepreneurship in this sense is
described as a new way of thinking, a new attitude: look
organization, regarding the cultural mission as the
starting point.
Cultural entrepreneurship became a leading
organizational philosophy for the 21st century.
United Nations Development Programme: Creative Economy Report 2010
Thank you!
Hardy Yong Xiang
Ph.D. in Management, Associate Professor
Visiting Professor，London Metropolitan Business School
Vice Dean, School of Arts, Peking University
Vice Dean, Institute for Cultural Industries, Peking
University
E-mail：xiangy@pku.edu.cn