Florida High Speed Rail
Website Development Issues
Goals
Create a website of interest to citizens
and supporters of high speed rail

Create a database of 10,000 e-mail
addresses of supporters
Objectives:
Website Content
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News developments
Legislative Actions
Information
Links to other websites
of interest
Contributions to help
support efforts to
implement high speed
rail

Entertainment and
topics of interest to the
general public
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–
–
–
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Video clips
Forums
Polls
Bumper Sticker
Ability to register e-mail
addresses
– User
– Tell a friend
Objectives:
E-mail Database
10,000 valid e-mail addresses of
supporters
 Ability to deliver e-newsletters
 Ability to target certain groups
 Ability to create e-mails to legislators in
support of HSR

Objectives:
Website Design
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Brochure

– www.summitholdings.com
– www.bayliscpas.com

– www.disney.go.com

News Portal
Advocacy
– www.aspca.org
– www.msnbc.com
– www.abcnews.com
Entertainment
– www.madd.org

Political
– www.deanforamerica.com
– www.georgewbush.com
Objectives:
Website Design

A website based on the News Portal
approach provides the flexibility, and dynamic
approach to accomplish the stated goals and
objectives for the site.
Design Considerations
News Portal
Typical

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Specialty features
– News and articles

Database
 Polls
 Multiple parts of interest
 Complex coding versus
traditional sites
HTML
– Microsoft Frontpage
– Adobe Go-Live
– Dreamweaver
Implementation Options

Commercial
Developers
– Standard Packages
– Relatively high cost

Custom Development
– Cipher Integrations
– Use standard approach
 PHP
 Post Nuke
– Flexibility in implementation

Convio
– www.convio.com
and design
– Flexibility in maintenance
– Custom database
management
Domain Names:

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Short and easy to remember
.com .net .org are the most recognized
Securing all three makes the most sense
Register via Network Solutions or similar
provider
BulletTrain is not available, but
FloridaBulletTrain is ….
– www.floridabullettrain.com
Original Objectives
Website Content

News developments
 Legislative Actions
 Information
 Links
 Contributions
 Entertainment
 Ability to register e-mail
addresses
E-mail Database
 10,000 valid e-mail
addresses of supporters
 Ability to deliver
e-newsletters
 Ability to target certain
groups
 Ability to create e-mails
to legislators in support
of HSR
Site Promotion

Internal Promotion
– Sign up
– Tell a friend

Traditional
–
–
–
–
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Print
Radio
Cable
TV
Web Based
– Banner ads
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Major state wide publications
Specialty Sites
What is a banner ad?

Tampa Tribune
– www.tampatrib.com

Lakeland Ledger
– www.theledger.com

Miami Herald
– www.miami.com/mld/miamiherald/

Tallahassee Democrat
– www.tdo.com
Budget Issues:
Website
Concept Development
 Content Development
 Graphic design
 Implementation
 Maintenance

Budget Issues:
Site Promotion
Traditional
 Web based

Budget Issues:
Database
Database design
 Database implementation
 Database maintenance
 Database mining

Budget Issues:
E-newsletters
Content Development
 Deployment
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