Global Telco BAO CoE
Global Telco BAO CoE
Analytics
for
Smarter
Telecom
Version: 2.0
Date:
1st June 2010
© 2010 IBM Corporation
Team, Mission and Goals
Our vision is to support IBM position itself as a market leader implementing BAO solutions within the Telco
sector
The mission of the CoE is to harvest & develop assets, solutions & offerings that seek to address
strategic business intelligence & analytical issues and challenges within the Telecommunication sector
while utilising its consultancy and implementation capabilities to offer sales and execution support
Global Telco BAO CoE Team – average 12 years Telco experience
Liz McFadden
Declan Murtagh
Aileen Brogan Grace Costello
Global Telco BAO CoE
Russell Harvey
Sara Philpott
2
Eithne Robinson
Sophie Carraz
Michael Carey
Cian McCarthy
© 2010 IBM Corporation
Team Background - Telco knowledge, experience, capabilities
System Components
Clients and Vendors
Prior Capabilities
 Billing & Mediation

Eircom

Technology Consulting
 OSS

Vodafone

Systems Integration
 Prepaid IN

O2

Data Modeling
 Core Networks:

Telefonica

Project Management
 2G/3G infrastructure.
HLR, MSC, EIR,
GGSN, SGSN

Verizon

Technology Delivery

Telstra

Business Intelligence
 Messaging Platforms:

Worldcom

Network Capacity Planning
 SMSC, VMSC

Ericsson

Network Optimisation
 Signalling network

Nortel

Network Management
 Interconnect

Logica

Pricing
 Radio Networks

Comverse

Finance (Budget planning)

Alcatel

Product Marketing

Cable and Wireless

CRM

France Telecom

Network Operations

Call Centre tech.
ops
© 2010
IBM Corporation
Global Telco BAO CoE
3
A Dublin-based Mission with Global Significance and Close
Interlock with Research
Global Telco BAO CoE
4
© 2010 IBM Corporation
CoE Scope - Focus Areas
GBS BAO Service Line Capabilities
Analytics and Data Optimisation
Advanced Customer Insight
Risk and Fraud Analytics
GBS BAO Focus Plays
Global Telco BAO CoE
5
© 2010 IBM Corporation
IBM Advanced Customer Insight Solution for Telco
Focus Areas
Helps You

Advanced Analytics for Loyalty, Churn
Management, and Social Network Analysis
provides advanced techniques to manage
customers churn and retention.


Single and Complete Customer View gives
a complete and comprehensive understanding
of customer interaction and value across all
segments of a value chain.
Manage Churn and Drive
Customer Loyalty through
better understanding of
customer preferences and
behaviour

Improve retention

Differentiate campaigns

Predict business outcomes
and manage trends as they
evolve.

Enhance your Revenue


Smarter Campaigns provides the best
marketing spend for a customer across
multiple interaction and behavioural events
while avoiding saturation and cannibalization.
Enterprise Performance Management uses
advanced analysis to discover and understand
historical patterns in order to predict and
improve performance in the future.
Global Telco BAO CoE
6
© 2010 IBM Corporation
Global Telco BAO – CoE: Skills We Can Offer
The team is made of highly experienced Telco professionals with in-depth knowledge of BAO
solution areas in the Advanced Customer Insight domain who can bring their unique
industry perspective to support you with the following activities:
Telco Industry View and Thought Leadership in Business Analytics & Optimisation
 Assess your Analytics Maturity with our Unique Telco Customer Insight Capability
Assessment (Maturity Model)
 Help you refine your KPIs in the Advanced Customer Insight domain with our industry
and analytics KPIs definition package.
 Improve Churn & Retention, Enterprise Performance management, Smarter
Campaigns and Single View of customer.
 Telco Performance Management: from dashboarding to scorecarding to shaping a
business value proposition
 Getting the insight you need from Advanced Analytics without additional tools or inhouse skills investment with Analytics as a Service
Global Telco BAO CoE
7
© 2010 IBM Corporation
Let the CoE connect you with the latest in Advanced Analytics
Through our Monthly Telco IBM NewsLetter
April 2010
http://ibmtelconewsletter.wordpress.com/
Our White Paper Publication
1. Advanced Analytics: Unlocking the Power
of Insight
.
June 2010
2. Advanced Analytics: Transforming
Telecommunications
July 2010
3. Social Network Analysis: What is your
social value?
You can also find us on the Web:
Aug 2010
http://www935.ibm.com/services/ie/gbs/telcobaocenterof
excellence/
Sep 2010
Global Telco BAO CoE
8
4. Managing Network Demand:
Advances in Network Optimisation
5. Get with the flow: The importance of
Liquid Analytics
© 2010 IBM Corporation
Thank You
Analytics
for
Smarter
Telecom
For further information on the information in this pack, please visit the Global Telco
BAO CoE on ibm.com
Otherwise, please contact us by email
Global_Telco_BAO_CoE@ie.ibm.com
© 2010 IBM Corporation