San Francisco Symphony
Social Media Outreach
Factors for success
•
•
•
•
•
•
•
•
•
Supportive culture, thought leaders
Preparation and education
Willingness to learn
Willingness to listen
Willingness to think and act or respond quickly
Be human
Give people an incentive to share, read, or participate
Establish criteria for success
After the ecstasy, the laundry
Facebook analytics
Twitter – tool to listen and learn
Twitter
Listen to and communicate with your customers
Bit.ly or other url tracker tools
Jean Shirk
San Francisco Symphony
•
•
•
•
•
•
•
•
•
jshirk@sfsymphony.org
@sfsymphony
@bean
415-503-5420
http://community.sfsymphony.org
www.facebook.com/sfsymphony
http://twitter.com/sfsymphony
www.youtube.com/sfsymphony
www.foursquare.com/venue/112731