MARKETING 1.03
Practice Questions
What is one way that businesses
use marketing information?
1-To develop new products
2-To determine credit scores
3-To change economic trends
4-To prepare sales invoices
What is one way that businesses
use marketing information?
1-To develop new products
2-To determine credit scores
3-To change economic trends
4-To prepare sales invoices
What does continuously monitoring
internal marketing information
enable businesses to do?
1-Investigate competitors
2-Identify problems
3-Evaluate market share
4-Analyze economic changes
What does continuously monitoring
internal marketing information
enable businesses to do?
1-Investigate competitors
2-Identify problems
3-Evaluate market share
4-Analyze economic changes
What is one way that many businesses
use the marketing information
contained in sales reports?
1-To monitor expense accounts
2-To qualify potential new customers
3-To improve the effectiveness of
salespeople
4-To develop negotiating techniques
What is one way that many businesses
use the marketing information
contained in sales reports?
1-To monitor expense accounts
2-To qualify potential new customers
3-To improve the effectiveness of
salespeople
4-To develop negotiating techniques
By monitoring its sales and its
customers' buying habits, what is a
business often able to identify?
1-Popular products
2-Research methods
3-Economic resources
4-Competitors' activities
By monitoring its sales and its
customers' buying habits, what is a
business often able to identify?
1-Popular products
2-Research methods
3-Economic resources
4-Competitors' activities
XYZ Company noticed that the sales of
iPads in blue have increased in
sales. What can be the business
determine about the iPads?
1-Popular products
2-Research methods
3-Economic resources
4-Competitors' activities
XYZ Company noticed that the sales of
iPads in blue have increased in
sales. What can be the business
determine about the iPads?
1-Popular products
2-Research methods
3-Economic resources
4-Competitors' activities
What type of internal report would
indicate to a business that sales for a
specific product have dramatically
dropped over the past three months?
1-Market demographics analysis
2-Accounts payable summary
3-Annual income statement
4-Quarterly inventory status
What type of internal report would
indicate to a business that sales for a
specific product have dramatically
dropped over the past three months?
1-Market demographics analysis
2-Accounts payable summary
3-Annual income statement
4-Quarterly inventory status
What type of marketing data can a
business obtain by reviewing its
inventory reports and customers'
invoices?
1-Product quality
2-Customers' credit limits
3-Customers' product preferences
4-Actual market share
What type of marketing data can a
business obtain by reviewing its
inventory reports and customers'
invoices?
1-Product quality
2-Customers' credit limits
3-Customers' product preferences
4-Actual market share