ENVIRONMENTAL SCAN
Enrollment Management Commission
College of Lake County
ENROLLMENT MANAGEMENT PLANNING
Situation
•Environmental
Scan
•Internal
•External
•SWOT Analysis
•Critical/Strategic
Issues
Target
•SMART Goals
•Objectives
•Key Performance
Indicators
Path
•Plan to achieve
goals
•Assessment
2
SITUATION: ENVIRONMENTAL SCAN
PROCESS
Gathering of
Data and
Information
SWOT
Analysis
Identification
of Critical or
Strategic
Issues
3
ENVIRONMENTAL SCAN: PESTO ANALYSIS
(EXTERNAL)
P olitical
E
conomic
S
ocio-cultural
T echnological
O ther: Demographic, Fiscal, Education
4
ENVIRONMENTAL SCAN: INTERNAL
ANALYSIS
Students: Demographics/Economic/Socio-cultural/Geographic
Students: Enrollment Indicators
Students: Learning outcomes, retention, satisfaction, and
other indicators
Institutional: Academic offerings
Institutional: Financial Aid and Other Student Services
Institutional: Physical and Technology Infrastructure
Institutional: Faculty and Human Resources
Institutional : Revenues/Expenditures
5
ENVIRONMENTAL ANALYSIS: SWOT
ANALYSIS
Internal
P
o
s
i
t
i
v
e
Strengths
Weaknesses
Opportunities
Threats
N
e
g
a
t
i
v
e
6
External
ENVIRONMENTAL SCAN:
CRITICAL/STRATEGIC ISSUES
SWOT
Analysis
Data/
Trends
Implications
Critical and Strategic
Issues
7
SUMMARY
Enrollment management planning requires a
broad and deep understanding of current internal
and external environment.
 Environmental scanning is the process of
gathering/analyzing information about
demographic, economic, industry/workforce,
socio-cultural, education, technology, and fiscal
factors that influence the direction and goals of
our enrollment (from recruitment to graduation).
 The outcome of the ES is the SWOT analysis
 From the SWOT analysis, the outcome is the
identification of critical or strategic issues.

8
NEXT STEPS: ENVIRONMENTAL SCAN
Who
What
When
How
• Establish a sub-committee to work on ES
• IEPR staff plus 2-3 EMC members
• Environmental Scan Report
• Identify final data requirements
• Analyze the data
• Draw implications to identify critical issues
• Establish a timeline
• Define milestones
•Determine how sub-committee reports progress to EMC
•Determine outside reviewers , if necessary
•Determine process of approving or vetting results from
Environmental Scan
9