Farmbook: A Toolkit for Agriculture Extension Workers

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Catholic Relief Services
Farmbook
Name: Shaun Ferris, Suzanne Andrews, Vipin Gupta, Vijay Singh, Kevin Raymond
Email: shaun.ferris@crs.org
Company size : CRS is working in nearly 100 countries
Years of service: since 1943 years
Non profit, 4000+ employees and major local partner network
Challenge in our enterprise work
• No data on farmer investment levels
• No costs of production data
• No profit information
• No standardized market training
• No tools – on/ offline
• No business advice deployment process
Farmbook Capabilities
Farmbook toolkit within a project
Project set
up
Distance
learning /
training
materials
Baseline /
impact
Product
Sales
Dimagi
Track and Map
Farmer
registration
Track and
Map
Business
planning
Profitability
analysis
Farmbook is deployed with
marketing E-learning process
5
Monitoring Distance Learning
Registration
To begin, you will get to know the Mshika farmer group and register its members.
Click here to start!
7
Register beneficiaries
Unique identifier Number
8
Register Farmer Groups
Once you have registered all members of a farmer group into their households, you
need to register farmers as a farmer group.
Click here to start!
9
Enter Farmer information
After registering your farmer group, enter the total land holdings for each registered
farmer.
10
Create a Business Plan
Click here to start!
11
Business Model Canvas
Before getting started, Agnes sat down with the farmers to explain the concept of a
business plan. She shared an example Business Model Canvas to demonstrate how each
part of the business plan fits together. Visualizing the parts of a business plan helped the
farmers to understand how a business plan is built from basic parts.
12
Write the Plan with farmers
13
Profit analysis with farmers
Click here to start!
14
Profitability Assessment with farmers
15
Farmer Group Example Data Set
16
Recording Sales
17
Local Reports
Review data on the local database from the reports section
Click here to start!
18
View Local Reports
Click here to get
Farmer Reports
19
Synchronizing Information
When you complete beneficiary registration, it is now time to sync your first set of data.
All information captured on the Farmbook Client (i.e. netbook) must be uploaded to
Farmbook Central in order for the information to be aggregated so that Super Users
and other CRS stakeholders can view the information collected.
Click here to start!
20
Synchronize Information
Data synching should be done every time an FA has internet access after a new set of
data is entered.
Click here to change
the language
Click here to
synchronize the data
with Farmbook
Central
21
Accessing data on Farmbook Central
•
Review data from all field agents through Farmbook Central:
https://farmbook-qa.crs.org/central/
22
View Reports in Farmbook Central
When the field agents have synchronized their data to the Farmbook central database,
you will be able to check the data here.
Click here to start!
23
Support Model
1. email local Super User and your local IT Staff.
2. Send a ticket to the CRS Helpdesk at
helpdesk@crs.org
• In your helpdesk email outline problem and
wait to be contacted by your support staff.
Where is Farmbook being deployed
Within CRS
• Zimbabwe
• Zambia
• Madagascar
• Malawi
Next steps
• Tanzania
• Philippines
• India
External to CRS
• Serbia USDA Min of Ag
Next steps
• Bangladesh - BIID
• Kenya - Min of Ag
BUSINESS MODEL
Revenue: Non profit beta version being tested
Farmbook training – Free registration to pilot test
Farmbook production = $5 per user / year
Establishment costs: Depends on the scale of deployment
Product sustainability: based on demand from…..
• internal market, CRS project portfolio
• partner market,
• external market
Long term business model: SaaS through private company
Data management and Jobs
•
•
•
•
•
•
•
Logs the farmers engaged
Provides a wealth ranking
Development of business plans for farmers
Data on investments and profits of crops
Data over products, space and time.
New employment opportunities
Link to Private sector Service Providers
WORKING WITH YOU!
Visit the Website..
www.farm-book.biz
Send us an email
Sign up for an account……
Get started… on Farmbook Training
Get support for Farmbook Production
Email: shaun.ferris@crs.org / suzanne.andrews@crs.org
Thank you
Questions…
Current management and information structures
Project manager
Nutrition
Project staff
Partner
Staff
Partner
Staff
Project staff
Partner
Staff
Gender
Project staff
Partner
Staff
Theme managers
Finance, productivity, marketing
Partner
Staff
Project staff
Partner
Staff
Project staff
Partner
Staff
Partner
Staff
CRS Project
Field staff
Local
Partners
Field
Extension
Agents
200 +
Farmer Groups
5000 +
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