DURATION - 4:25
“The difference between what we do and what we are capable of doing
would suffice to solve most of the world's problems”
Dedicated to
Veteran Gandhian, Founder- President, Chetana Trust,
Late Shri Madhukarrao Chaudhari
In Partnership with
A NationalA Campaign
for Gandhian
Student Driven
Initiative Literature
Bombay Sarvodaya Mandal
Present
Vision
 Promoting Gandhian Principles &
Philosophy
Inculcating values for ethical
decision making
Project Objectives
Learn about the man himself.
Gain hands on experience in applying
theory to practice.
To understand management principles from his autobiography,
‘The Story of My Experiments with Truth’
ABOUT THE PROJECT
An Awareness and Outreach campaign for
Gandhian principles and literature
Inspired by Shanti Eva Jayate, conceptualized
and led by Dr Prasad, NITIE
Students had to sell the book in the field through
personal, group and corporate sales
Jagruti – A Pedagogical Experiment
Entrepreneurial Learning
•A unique blend of classroom learning for
Managerial Process Skills (Sem2) & Practical Sales & Technology
•Campaign Design and Organization was student driven
•Exercise helped to develop their creativity and leadership abilities,
providing an opportunity to apply management theory to practice
• Personal Sales, Corporate tie ups and displays,
the €arning and Learning
OUR SUPPORT PARTNERS
Corporate Tie Ups
Tie ups with Academic Institutions . . .
St Paul’s High School
Hiranandani High School
Guru Nanak Institute of Management Studies,
Jhunjhunwala College, Ghatkopar
… and also Government Offices:
Mantralaya
BMC
SRPF
A few snapshots…
A RECORD SALE OF OVER 10500 COPIES SOLD IN A MONTH
Valedictory Program
6th April ‘11
Vice Chancellor - Dr Rajan Welukar
Dr Deshpande - Director CIMR
President, Chetana Trust – Shri R. Haldankar
Dr Prasad - NITIE
Vice Chancellor - Dr Rajan Welukar
L I G H T I N G
Dr T.Prasad - NITIE
L
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G
Uma Ganesh – CEO GLOBAL TALENT
TH H E
E
L
A
M
P
L A M P
Somaiyaji – Bombay Sarvodaya Mandal
FELICITATING THE
S T U D E N T
S
T
U
D
E
N
T
A
C C H I E V E R S
H
I
E
V
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S
Lessons
from
I salute
theGandhi
students
ofunending.
Chetana’s
Management
Institutes for such
The
learning
for theare
students
has been
tremendous.
Congratulations
toexercise
the students
ofon
Chetana’s
management
wholehearted
participation
in this
experiment.
It is a powerful
based
earning
and
learning. Institutes for
their
efforts in spreading
the message.
Congratulations
to Chetana’s
Management Institutes for this
– Shri TRK Somaiya,-Dr
Project
Coordinator,
Rajan
Welukar
experiment.
Bombay Sarvodaya Mandal
Vice Chancellor Mumbai
– Prof T. Prasad, NITIE
Conclusion
The experiment has been successful in achieving the objectives of experiential
and entrepreneurial learning
Student feedback and response from academicians and industry personnel
to this experiment has been highly encouraging
The experiment proves that learning must be practical to be
effective and enjoyable
This model could be replicated across Mumbai for various subjects
The learning would be relevant and practical
AFTER JAGRUTI@ Chetana’s,
PLANS ON THE ANVIL TO INTRODUCE THE PROGRAM
IN INSTITUTIONS IN MUMBAI , MAHARASHTRA
& MORE . . .