IAB Committees & Councils
IAB Committees & Councils are comprised of some of the brightest minds in their
space, and help drive the industry forward by developing standards, guidelines,
best practices, whitepapers, buyer’s guides, and other services.
COMMITTEES
COUNCILS
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Audio Committee
B2B Committee
Digital Video Committee
Games Committee
Interactive Television Committee
Lead Gen, Email and Search
Committee
Local Committee
Mobile Advertising Committee
Networks and Exchanges
Committee
Social Media Committee
Tablet Committee
Ad Ops Council
Ad Technology Council
CFO Council
Data Council
Multicultural Council
Public Policy/Legal Council
Research Council
Sales Executive Council
IAB Committees/Councils
Initiatives & Participation
The Committees’ Agenda
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Audio Committee
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Video Suite specs released 2nd Qtr 2012
Digital Video Marketplace on April 10th in NY
Rising Stars Digital Video submissions under review
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Multi-screen consumer behavior research study
ITV Agency Day and Case Studies for Q4 release
Social TV: Second Screen Storytelling
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Completed Lead Generation Addendum to
IAB Terms & Conditions 3.0
Updating committee documents such as Email
Monetization Strategies
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Networks & Exchanges Quality Assurance
Guidelines in implementation. 36+ N&Es enrolled.
Audience Reach Measurement Definitions
in final review phase
QAG 2.0 Taskforce is currently updating the
guidelines
Social Media Committee
Lead Generation, Email and Search
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Released research on Moms, Mobile, and Back-toSchool
Mobile Marketplace took place July 2012
IAB Mobile Rising Stars Ad Unit Specifications
Smartphone Creative Showcase website
Networks & Exchanges Committee
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Marketing video, “everyone plays games”
Games Agency Day
Buyers Guide update
Local and Search Whitepaper
Mobile Local Buyers Guide released in June
Mobile Committee
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Member Project & Priority Survey in progress
Interactive TV Committee
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Games Committee
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Digital Video Committee
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Local Committee
B2B Committee
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Digital Audio Agency Day in Chicago, October 2012
Working group on Podcasting and Audio on
Demand
Working group on Digital Audio Tagging
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Committees blog series launched August 2012
POV on POE Initiative
Social Media Week event on September 25th:
What’s So Funny About POE” in Chicago
Tablet Committee
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IAB Tablet Creative Showcase
Tablet Buyer’s Guide
Initiatives & Participation
The Councils’ Agenda
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Ad Ops Council
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Ad Technology Council
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Kicked off in August; developing group agenda
Data Demystification Days planned for West Coast
Primer to be re-released
Ecosystem Mapping
Attribution Working Group
Data Integrity and Quality Program
Data Driven Advertising Website released at ALM
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Agency Day on October 10th
African American Working Group working with
Nielsen and comScore to improve measurement of
AA households
Research Council
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Surveys addressing revenue recognition on mobile
to be released Fall 2012
Compensation
Accounts Receivable
Extend Self-Regulation to Mobile
Revise OBA Principles
Launch Consumer PSA Campaign
Continue to respond to various legislative proposals,
including Do Not Track federal & state
Multicultural Council
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Data Council
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Legal Affairs Council/Public Policy Council
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CFO Council
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eBiz: Workflow Best Practices and Electronic
Invoicing
Impression Exchange Implementation Guidelines
complete
Ad Load performance
Pilot testing for 3MS
iFrame API
Discrepancies and Consumer Protection
TaskForces
Updating Creative Specs database
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Rising Stars Ad Engagement research complete
IAB Insights Center
Video & TV Ad Effectiveness and Share Shift Study
Social Media Research with the Ad Council
Defining Engagement Metrics whitepaper
“Screens to the nth” research released
Olympic Research
Sales Executive Council
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Townhall forums
WG advising on development of Online media/sales
kit