1
Outsell’s Information
Management Survey: An Update
London Info International
25 November 2014
Jim Hydock
VP & Practice Leader
Outsell, Inc.
2
Agenda

Industry Update

Key IM Benchmarks and the State of IM

Next Steps
About Outsell
The Information
Industry
5
A Story
6
Information Industry Ecosystems
Yellow Pages
& Directories
$21.7
B2B Trade
$30.6
Market
Research,
Reports &
Services
$41.2
News $78.3
Consumer
Books &
Magazines
$82.9
Marketing
Services
$113.2
$738
Billion
Search,
Aggregation
& Syndication
$86.9
Scientific,
Technical
& Medical
$32.5
Marketing
Analytics,
Automation
& CRM $23.4
Credit &
Financial $52.8
Education
Content,
Technology
& HCM $111.4
Legal &
Regulatory
$20.4
Governance,
Risk &
Compliance
$43.0
7
Vendors – Key Issues
8
Libraries – Key Issues
9
Information Management: 2014
Trends that Matter
1.
2.
3.
Managing
the Migration
to Digital
Moving
Beyond Usage
Statistics
Moving
Toward a DIY
Model
THE GLOBAL
LIBRARY MARKET
$24.8B
Content budgets are split 66/34 between digital
and print, and this is growing in favor of digital.
Digital
Print
INFO MANAGERS’
TOP AREAS
OF INVESTMENT
10
Library Budgets
Outsell’s Information Management Survey:
An Update
12
Outsell’s Annual IM Benchmarking Survey
Focus on budgets, staffing, content, and vendors
 Listservs, SLA, FedLink, Charleston Group, etc.
 In progress through November 14, 2014
 ~225 responses so far
 Currently directional in nature
 Confidence level of 95% +/- 5% at the total level. Library types with
lower numbers of respondents have confidence levels of +/-7%
 Fact-based perspectives and opinions
13
Survey Respondents by Library Type
For-Profit Companies or Organizations
9%
5%
Non-Profit Companies or Organizations
39%
Government
Educational Institution
31%
Healthcare
8%
8%
Public Library
Budgets and Investments
2015 Budgets by Library Type
16
Budget Categories
All Libraries
Personnel FTEs - Librarians and Researchers
8%
8%
Personnel - Contractors
30%
Personnel - Outsourcing
Training and Development
3%
46%
2%
3%
Content - Primary and Secondary
IT or Library Systems and Software
Other
17
Top 5 Areas for Investment in FY15
Online Databases
e-Books
e-Journals
Discovery Services
Analytics and Data
0%
10%
20%
30%
40%
18
How Would You Allocate 10% of Extra Budget?
All Libraries
Personnel FTEs - Librarians and Researchers
6%
16%
Personnel - Contractors
28%
Personnel - Outsourcing
Training and Development
4%
34%
10%
Content - Primary and Secondary
2%
IT or Library Systems and Software
Other
Staffing
20
Percent of Time Spent on Activities
21
Technologies Used
22
Top 5 Skill Gaps
Big Data Analytics
Usage Statistics and
ROI/Value Analysis
External Content
Integration
Visualization Tools
Knowledge Management
0%
10%
20%
30%
40%
50%
Content
24
Digital by Library Type
Non-Profit
Public Library
Healthcare
Government
Education
Corporate
All
0%
50%
100%
25
% of Budget to Content Areas
Scientific & Technical Information
Medical Information
Legal, Tax & Regulatory Information
Consumer & Entertainment
Company Information
Human Resources Information
0%
5%
10%
15%
20%
25%
26
Preferred Licensing Options
Enterprise Unlimited
Concurrent Users
Multi-Site Unlimited
Site Unlimited
Named Users
0% 10% 20% 30% 40% 50% 60% 70%
Source: Outsell's 2014 Information Management Benchmark & Trends
27
E-book Usage Rights in Place
An e-book can be used by simultaneous users
An e-book can be used by only one user at a time
Other
An e-book can be used an unlimited number of times
Don’t know
0%
10%
20%
30%
Source: Outsell's 2014 Information Management Benchmark & Trends
Vendors
29
Librarians’ Views about Vendors
Providing better customer service and support
More transparent about pricing
Simplifying licenses
Providing better usage metrics
Neither
agree nor
disagree
More flexible about packaging bundles
More flexible about licensing options
Easier to do business with
0
20
40
Percent
60
80
30
Most Important Usage Statistics
Raw usage statistics
Cost per usage
Calculated ratios and/or calculated statistics
Number of reference questions
Industry ratios and/or benchmarks
Other
0%
20%
40%
60%
80%
100%
Source: Outsell's 2014 Information Management Benchmark & Trends
Next Steps
32
Imperatives
Information managers
 Strengthen the relationships with vendors.
 Measure and deliver value beyond usage statistics.
 Embrace a DIY model.
33
Essential Actions
Vendors
 Strengthen the relationship with IM managers.
 Help IM deliver value.
 Embrace flexibility.
34
A Story
35
36
Shift Happens!
November
2015
Outsell’s Enterprise Content
– Buyers Meet Sellers
Location to be determined in US
38
Questions & Discussion
About Outsell
Outsell, Inc. is the world’s only research and advisory firm focused solely on media, information, and
technology. We use a time-tested, quality-proven, top-secret blend of data, brains, community, and
pizzazz to produce extraordinary value for our clients. Elite information industry executives from all over
the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence
and decision support. Outsell has your back. You’ll stay more focused, save time, and grow revenue in a
fast-changing, global, digital environment, and sleep better at night. Guaranteed.
www.outsellinc.com
info@outsellinc.com
Burlingame, CA · USA
+1 650-342-6060
London · United Kingdom
+44 (0) 20 8090 6590
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methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and
judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the Content is accurate
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