The Daniel Thwaites
Masonic Buying Group
Proposal.
25/10/2013
Agenda.
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Daniel Thwaites PLC.
The On Trade Market.
Our Draught Beer Product Range.
Marketing and sales support .
Installation plans and technical support.
Order capture and deliveries.
Product pricing/investment/contract. .
The Total On Trade Beer market is declining -4.4% driven by
Draught Standard Lager declining -4.4%. Cask Ale is
outperforming the Beer Market declining at half the market rate.
Total On Trade Beer Category By Volume
12,000,000
10,000,000
HL’s
8,000,000
6,000,000
4,000,000
2,000,000
Dgt
Dgt Cask Dgt Keg
Dgt
Dgt Stout
Dgt
Standard
Ale
Ale
Premium
World
Lager
Lager
Lager
MAT LY
MAT TY
Pkged
World
Lager
Pkged Pkged Ale Pkged Packaged
Premium
Standard Stout
Lager
Lager
DRAUGHT PRODUCT RANGE.
Our Keg Beers.
Thwaites Smooth international Gold
Medal Winning Ale.
Our Cask Ales
Wainwright the
Fastest growing cask
Golden ale
Our Craft Ales.
Standard Lagers.
Premium and world Lagers.
Draught Ciders.
In summary a
Range of
products to
meet all your
needs.
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Initial and ongoing marketing and sales
support.
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All products will be supplied with branded glassware in place for the launch of the
enhanced brand range in the quantities required.
Ongoing replacement of glasses as required during our trading period.
P.O.S. will be available for start of trading and ongoing replacement
Ongoing sales outlet callage by DSM at agreed level will be maintained to carry
out a business review and target ongoing opportunities to drive joint
business/promotional plans.
Access to training carried out by Innfluential a leading training company in all
aspects of On trade training on site or at the Brewery. .
Full wine list review /re design if necessary by our wine sales executive.
Quarterly promotional offers Brochure.
Installations/Technical support
support.
• Survey to carry out full equipment review purchase lines or
replace as necessary .
• Cellar cooling and Bottle cabinets can be installed if required
on a short term write off agreement.
• Cellar cooling can be placed on Daniel Thwaites subsidised
contract for ongoing service and replacement if necessary
there is a nominal cost for this of £12.50 per month.
• Maintain this equipment at all times and benefit from our
emergency call out service 7 days per week.
Order capture and deliveries.
• Weekly telephone sales call from our own team in blackburn
to capture your orders.
• Weekly delivery with our own Daniel Thwaites vehicles and
staff.
• Emergency deliveries can normally be completed within 2
days (not guaranteed but many testimonials available to
support our success rate).
PRICING.
Product pricing to Masonic accounts.
P&C
• A full product pricing schedule ..beers ciders minerals
wines and spirits….has been prepared for all Masonic
halls with 2 levels
.Level 1 is pricing only.
.Level 2 is pricing with small capital investment .
• All Masonic accounts will receive a retrospective bonus
discount based upon the amount of Halls opening an
account with Daniel Thwaites.
Retrospective Bonus details.
P&C
Accounts in Buying Group
Retro bonus per brewers
barrel (36 gallon)
5 to 9
£5
10 to 14
£10
15 accounts or more
£17.50
Example.
Ormskirk masonic expect to achieve 60 barrels per annum
If 10 members were in the group they would receive a bonus
Payment of £600 but 15 members would
Generate a payment of £1050 at year end.
(start date november 1st 2013)
Joining the Buying Group.
• Open an individual account with Daniel
Thwaites. (process completed by your local
DSM)
• We register you centrally for the retrospective
bonus.
Summary of Benefits.
• Quality extensive Brand range at very competitive
prices.
• Service and support package for every member.
• Price margin maintained at future price increases
(excludes duty increases).
• Retrospective bonus for all members with
opportunity to increase its value.
Thank you.
Any questions ??