What’s going on in European E‐commerce? Facts, Figures & Trends out of Europe B2C Global Ecommerce Report 2013
© Ecommerce Europe 6/14/2013
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Agenda
• About Ecommerce Europe
• What’s going on in European e‐commerce? • Barriers and opportunities for growth and innovation from a European perspective
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Who do we represent?
Representing:
• 4.000+ (e)retailing B2C companies, selling goods and/or services online.
• Representing a € 311.6 billion
EU market.
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Europe Infographic pressrelease
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200+ cross border webshops in EU Register
from national e‐commerce associations all over Europe
Belgium
BeCommerce
Italy
Netcomm
Spain
adigital
Denmark
FDIH
The Netherlands
Thuiswinkel.org
Ireland
RetailExcellence.ie
Finland
Kauppa
Norway
Distansehandel Norge
United Kingdom
France
FEVAD
Poland
e‐Commerce Polska
Germany
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Company Members
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Preferred Business Partners
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Round Tables in 8 European capitals
Organized by Ecommerce Europe and national associations 2013‐2014
•Amsterdam
•Milan
•Warsaw
•Copenhagen
•Paris
•Madrid
•London
•Berlin
In cooperation with:
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Full and light versions
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Europe Infographic
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Europe facts & figures
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Europe facts & figures
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Europe facts & figures
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Europe facts & figures
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Europe facts & figures
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Europe facts & figures
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Europe facts & figures
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Europe facts & figures
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Western Europe UK
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France
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Northern Europe Denmark
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Finland
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Central Europe Germany
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Poland
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Southern Europe Turkey
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Greece
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East Europe Russia
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E‐commerce in Europe
A Single Digital Market?
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Europe – EU28
• EU28*
• 7 candidate member countries
• 12 other countries including
Norway, Switserland, Russia & Turkey
*) Including Croatia to join the EU as of of 1 July 2013
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Key e‐Data 2012 Europe
• Population: 820 million
of which EU 60%
• 529 million e‐Users
of which EU 70%
• Forecast: € 625 bn in 2016
Source: Ecommerce Europe © Ecommerce Europe 6/14/2013
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Key e‐Data 2012 Europe
• Number of B2C e‐commerce websites: 550,000
• m‐Commerce 5.5% of e‐sales
• 2 million jobs directly and indirectly
• 3.5 billion parcels annually
Source: Ecommerce Europe © Ecommerce Europe 6/14/2013
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Europe is fragmented • 28 countries, 28 nationalities
• 24 languages
• 28 national legislations
• 28 different VAT systems
• Different rules on packaging
• Different implementation on regulations, f.e. cookies
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Barriers Perceived
y
y
y
y
y
y
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Lack of trust Privacy and legislative protection concerns
Lack of competitive online and mobile payments methods Payment security Perception of fraud, cybercrime issues
Delivery options and insecurity
Relatively high costs of access and usage © Ecommerce Europe 6/14/2013
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Essential for Ecommerce Growth
EU and Government Initiatives
EU Digital Agenda, taking the lead,
knowledge economy, e‐learning, creating the right environment for growth
y International and Local Retail Investment
Offering a multi‐and omni‐channel solution
•Fast and Affordable Internet Access And Broadband
•Political and Economic Stability
•To build up Overall Trust and Confidence in Using the Web
y
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Thank you for your attention
Feel free to contact us
Send us an e‐mail:
info@ecommerce‐europe.eu
reserarch@ecommerce‐europe.eu
Ecommerce Europe
Rue d'Accolay 15 box 6
B‐1000 Brussels, Belgium
P: +32 (0) 2 502 31 34 | E: info@ecommerce‐europe.eu
Or follow Ecommerce Europe on Twitter
#EcomEU
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