JOHNSON BABY CREAM
The term "Johnson Baby" is used
among the public to denote
chubby looking babies
• The vision of Johnson baby products is to
partner with every mother around the
world to provide her baby with a happy
healthy life
•The strengh of the brand is because of the trust
of the mother-the long heritage of safe and pure
products specially designed for babies
BABY CREAM
• It comes out easily enough in fact is quite
a thin cream and it has a lovely smell and
well it really does moisturise.
Marketing strategies
• Targeting all the mothers across the world and
creating a trust for the product
• offer all the product information in the website
• Attracting mothers by advertising babies in the
ads
• Total info of infants and babies are provided in
the website
• They have total care products for the baby from
birth
• J&J have tried to extend its market not
only to the baby but to small kids also.
• The recent campaign " skin same to
same" is an attempt to expand the target
market.
• They have categorized their products
according to the age and need of babies
0-5 months
• 6-11 months
• 12-24 months