Lesson 15

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Sunrise Coffee
Company
Environmental and Social
Satisfaction
Company Overview:
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Founded in 1979
Purveyor of organically roasted coffee beans
and coffee beverages
Efficient delivery service
Strong historical performance
198 locations across the West Coast
Socially responsible roasting and coffee
house
Sunrise Products and Services
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Organic roasting and coffee
house
Organic fruit and freshly
baked goods
Delivery services for
families and businesses,
including ground or whole
bean coffee, breakfast
items, specialty coffees
Guiding Principles
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Profitability is essential
Environmental
responsibility is valued
Customer satisfaction is
important
The highest standards
are applied to the
purchasing, roasting,
and delivery of our
coffee
Financial Soundness
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In fiscal 2009, net earnings of $2.7 million
Net revenue increased 17% over the last
year, mainly from new store openings
4% or greater comparable sales growth in the
last 7 years
Store level operating income up $970,000
Stockholders’ Data
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52w range: 9.79-21.69
Purchases of equity
securities during fiscal
year 2009: 99,620
Average price per
share: 15.74
S&P: BBB+ (long term)
and A-2 (short term)
2009 Quarterly Stock Prices
25
20
15
High
Low
10
5
0
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Profitable Future
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Innovative Ideas
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New joint venture with
Taylor Teas to begin
marketing ready-to-drink
organic coffee beverages
Supporter of sustainable
and responsible coffee
purchasing
Continued growth: 29 new
stores opening
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