PASSING LEGISLATION:
LOBBYIST PERSPECTIVE
SUE CLARK, RN,LOBBYIST
CONSULTING4BIZ.INC
Environmental Scanning Means
GATHERING AND ANALYZING : EVENTS
TRENDS
RELATONSHIPS
RESOURCES
CONNECTING TO THE REALITY
OF THE WORLD AROUND YOU!
EXTERNAL
INTERNAL
MONITORING the Power Base
 Do you or your organization have recognition in the
legislature?
 Which party dominates the legislative branch?
 Who typically advocates for nursing issues?
 Who is on the licensure committees?
 Will the Governor sign if a favorable bill is passed by the
legislature?
RELATIONSHIPS
NURSING ORGANZATIONS WITHIN
THE STATE
PHYSICIAN GROUPS
EMPLOYERS
COALITION GROUPS
CONSUMERS
HOSPITAL ORGANIZATIONS
IOM REPORT
CONSUMERS
MEDIA
PUBLIC AWARENESS
(RETAIL CLINICS)
COMPETING
NURSING POLICY
PROPOSALS
HEALTH CARE REFORM
WHAT’S HAPPENING IN YOUR STATE?
Know What You
Want
Do the
Research
Develop the
Message
Develop the
Advocacy Habit
Determine
Method of
Communication
Know your
legislators.
The
Research
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The Message
Educate
The Ask
Message
Development
Grassroots Wins…ALWAYS!
Putting it all together
Grassroots wins…ALWAYS!
Know your
interest in…
This (issue)
will benefit…
I would like
to discuss…in
your district.
I would like
you to…
I am a
constituent
This is
important to
me because…
Closing
statement
The Tough Questions

Quality
 Supervision
 Education
Method of Communication
Personal visit wins…..hands down!
Personal letters
Telephone call
Fax
Email
THE ADVOCACY HABIT
DO NOT “PARACHUTE IN” AND EXPECT TO WIN.
PASSING LEGISLATION REQUIRES: COMMITMENT
CONTINUOUS CONTACT
COURAGE
Even if you are on the right track,
you will get run over if you just
sit there!
Will Rogers
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Political Environmental Scanning