Welcome
to a world
of expertise
Renewable Heating Solutions
Rowena McCappin
Marketing Manager
Glen Dimplex
Renewable Heat Incentive (RHI)
Joint Marketing Initiative
Aim
• Communicate the benefits of the RHI
to consumers and educate them on
the grants and payments available
• Encourage consumers to avail of
these grants, which will save them
money long term and help to reduce
their carbon footprint
• Drive consumers to the microsite for
further information
• Educate consumers on renewable
technologies
Target audience:
• 35 plus,
• Males / females, slight male bias
• ABC1
Strategy
• To create a RHI communications group that’s greater than the
sum of its parts - both in terms of influencing and maximising
budgets.
• Creation of the GHG Information Group will allow for greater
consumer understanding of the rationale for the campaign (and
who’s behind it) and it will also streamline the communications
(however all companies involved will be referenced where
possible).
Greener Heating Grants Information Group
• An integrated approach to the campaign will deliver increased
cut-through in terms of media and will also ‘touch’ consumers on
a number of levels (not purely reliant on advertising).
Campaign Overview
GHG Information Group
Create News!
Photography
TV Campaign
• Research into
Green
Technology
• Understanding
of
technologies
and available
grants in NI
• Launch
photography
of all members
of the GHG
Information
Group
• Press launch /
microsite
• Huge impact
• 2 week
campaign on
Press
• RHI information
supplement
with Bel Tel
Outdoor OR Radio
Online
•
•
Facebook creation and facebook ads
banner, skyscraper and mid page unit ads
Ambassador
Microsite
Microsite
Possible Partners
Horizon 2020 Programme Bid
RealValue Consortium
RealValue
RealValue Expected Benefits
Generation
• Minimisation of
Curtailment
• Renewable Wind
Integration
Transmission &
Distribution
• Quality Supply
• Security of Supply
• Reduction in
Network Capital
Expenditure
Consumer
Aggregator
Supply
• Arbitrage
• Ancillary Services
• Demand-Side
Management
• Reduction in
consumer bills
• Energy Efficiency
• Reduced Carbon
Glen Dimplex and The Princes Trust
For more information…
Visit our Website:
www.glendimplexni.co.uk/millionmakers
Or speak to us today!
Any Questions?