New Connections for a
Digital Life
Tammi Terrell
Vice President-General Manager
San Diego, Las Vegas, Hawaii – AT&T
CWAG
July 11, 2011
Where did we come
from?
2
Hyper-Competition + Technology =
Innovation and Value
A new concept for Mobility in communications
Communications extend to the car
The cell phone becomes personal
National plans (no roaming), free nights and
weekends, rollover minutes
• Explosion in texting, email, and MMS
• Smartphones - vertically integrated with apps
•
•
•
•
3
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The Industry is
Changing Dramatically…
4
The Rapid Changing Face of Wireless
Wireless Industry
Penetration
1995
2000
2005
2010
Source: CTIA/Gartner
5
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
2013
Petabytes/month
10
5
0
6
2007
2008
2009
2010
150
125
Petabytes/month
100
75
50
25
AT&T projections
0
7
2007
2008
2009
2010
2011
2012
2013
2014
2015
The U.S. leads the World in Mobile
Broadband, AT&T leads the U.S.
Mobile BB Subs
Smartphone Sales
Application Downloads
Source Parks Associates,
June 2011
Source: Strategy Analytics, Global Smartphone
Sales Forecast by Country, Jan 2011
Strategy Analytics,
Feb 2011
The U.S. leads the world
in mobile broadband
subscribers
The U.S. leads
the world in
smartphone sales
The U.S. leads
the world in
application downloads
And AT&T leads
the U.S.
And AT&T leads
the U.S.
And AT&T leads
the U.S.
2010E (millions)
8
2011E (millions of units)
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
2010 (in millions)
So, what is the next
big thing?
9
Connected Devices = The Next Big Thing…
eReaders
Picture
Frames
PNDs
Tablets
Computing
The AT&T
Networks
Tracking
Devices
Wireless + Broadband
Wi-Fi + International
In-Car,
Telematics
Gaming
Devices
Digital Cameras/
Camcorders
Healthcare
10
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Connected
Home
Our vision is that by 2020,
we will have 50 billion
connected devices
Rapid Growth of
Connected Devices
- Ericsson CEO, Mar 2010
Worldwide Sales of Portable CEs
126 M
with Embedded WWAN
(millions, 2011-2015)
There will be 1 trillion
devices connected to the
Internet by 2013
- Cisco CTO, Mar 2010
20 Billion connected
devices by 2020
-telecomseurope.net, Feb 2010
Shipments of connected CE
devices are forecasted to grow
at a rate of 65.2% (CAGR) to
reach 271 million in 2015.
16 M
16 M
-
1.9 M
1.9 M
2008
2009
2010
2011
2012
2013
2014
2015
Other MIDs
Portable Game Consoles
Netbooks
Media Tablets
DPFs
PNDs
PMPs
e-Book Readers
Machine-to-Machine traffic to
increase 40-fold between
2010 and 2015
-- Cisco VNI Mobile Forecast, Feb 2011
© Parks Associates, 2011
11
- Berg Insights, Feb 2011
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
What trends do we see
coming in this space?
12
Trends in Emerging Devices
Integration Empowered by the Smart Device…
eReaders
• Purchase content anywhere
• Share content across devices
• Optimize reading experience
Picture Frames
• Share memories as
they happen
• Manage control remotely
Healthcare
• Dosage reminders – text or voice
Tracking Devices
• Track what’s important
• Monitor vital stats
• Family alerts to ensure adherence
• Track adherence over time
• Use geofence parameters
13
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Trends in Emerging Devices
Extending connectivity to the car…
Tethered Solutions
• Leverage content & apps from smartphone
• Streaming audio & video
• Access to web, cloud for entertainment
Embedded Solutions
• Engine, system diagnostics
• Auto crash notification
• Stolen vehicle assistance
• Navigation, local search
• Emergency voice calls
• Remote Unlock, Remote Start
• Real-time traffic, weather, parking
• State of charge & Pre-Conditioning for EVs
14
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Trends in Emerging Devices
Synching it all up with the home…
Synchronization
• The home becomes the hub of personal data
• Access via any web-enabled device
• Share content across all connected devices
• Transition experiences between devices
Home Automation
• Moisture Sensing, Water Shut Off
• Temperature Control
• Garage Open/Close
• Lights On/Off/Dim
• WiFi Touch Pad
• IP Cameras
15
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
How Do We Get There?
16
Building the Nation’s Most Advanced
Mobile Broadband Experience
Sustained Investment: $19
Billion committed to build out
AT&T networks in 2011
Accelerated LTE deployment
planned to be largely complete
by end of 2013
With merger, AT&T can commit
to cover 97% of all Americans
with LTE
17
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Demand is exploding
Innovation is soaring
Increased capacity is
critical to growth
Consumers will benefit
18
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
New Connections for a
Digital Life
Tammi Terrell
Vice President-General Manager
San Diego, Las Vegas, Hawaii – AT&T
Thank You!