THE MIDDLE EAST PILOT THEME HOTEL
THE “TREASURE ISLAND” HOTEL - UAE
VIDEO
Treasure Island Hotel, Las Vegas - Data
(Also Known As "TI")
located on the Las Vegas Strip in Paradise, Nevada, USA with 2,664 rooms and 220 suites, and is connected by tram to The
Mirage Hotel as well as pedestrian bridge to the Fashion Show Mall shopping center. Since March 2009, TI is owned and
operated by real estate investor Phil Ruffin. The hotel has received the AAA Five Diamond rating each year since 1999.
Year to date – Rooms Data
Current Annual Occupancy:
Current average room rate (Annual):
Current Average Guest Stay:
Current Guest Mix:
85%
$ 289
3 nights
80% Families
20% Individuals
ROOM SAMPLE
MEET YOUR FRONT OFFICE SERVICE CAST
DOORMAN
BELLMAN
FRONT DESK
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CONCIERGE
GUEST SERVICES
BUTLER
FOOD & BEVERAGE SAMPLE
MEET YOUR F&B SERVICE CAST
FLOOR SUPERVISOR
BANQUET SUPERVISOR
LOUNGE HOSTESS
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D. ROOM HOSTESS
EXEC. LOUNGE HOSTESS
CLUB HOSTESS
Video
BEST LIVE Entertainment shows on EARTH
Show every day
KIDS CLUB
VIDEO
The Sirens of TI the free nightly show at Hotel front
The show entailed a group of sensual and tempting sirens engaging with a band of renegade pirates
After capturing an overboard pirate, Eros, and luring his captain and crew into Sirens' Cove, the Sirens quickly find themselves in a battle with the pirates they
intended to toy around with. Cannons are soon firing from the pirate's ship, The Bull, while the Sirens use their power over the ocean from their ship, The Song, to
engulf The Bull and sink it to the bottom of the sea. The show's not over yet though, as the pirates climb aboard The Song and a second battle ensues. As the
pirates finally realize they're no match for the Sirens, they decide to surrender and The Song turns into a 21st-century party.
VIDEO
VIDEO
The “Treasure Island” Theme Hotel
The Treasure Island Hotel (Pirates Theme) briefly described as follow:
- Iconic and internationally well-recognized name to travel experienced guests and leisure travelers.
- Respond to the increased need for theme hotels and facilities, while incorporating an array of signature F&B outlets.
- Focused on family occupancy at average stay of 3 nights.
- Offer larger rooms and features a higher ratio of inter-connecting units.
- Features extensive entertainment activities and daily live shows.
- Provides a full service and accredited state of the art hotel facilities.
- Features extensive recreation, leisure and health facilities with sustainability approach.
- Industry recognized name Enlivening the pirates theme and shows that are appealing to all ages.
- Has distinguished character.
- Will market itself as an attraction Hotel on its own
- Easily packaged accommodation with the Theme Park sales and marketing (Cross Marketing).
EXCLUSIVE LICENSE AGREEMENT
In August 2014 “Modern Century Hotels” concluded the collaboration
agreement with “Treasure Island Hotels & Resorts” of Las Vegas for the
exclusive right of “Use of Name” in the Middle East, hence, to create its
(replicas) in the Region.
*Excluding the gaming and gambling division where prohibited.
THE VISION
MC Hotels VISION
To have three Hotel projects in the region and one
international signed-up by 2016. To become one of
the hotel chain of choice in the MENA region by
2018, for both business / leisure travelers who are
in search of exclusive experiences that brings
benefit to their lives with Luxury, Entertainment
and top-quality product and service.
TI Hotels VISION
To rise to higher levels of being one of the
leading Entertainment hotels and the product
of choice in the USA, for both Local and
International travelers, hence, delivering to
them new and enjoyable and memorable
experiences of exciting Entertainment and
hotel top-quality products and services.
Our Combined Vision is to become the Middle East’s great theme Hotel group
To work side by side with our owners on our shared core purpose of creating Great Theme Hotels in the region that
Guests Love. To continue to invest in strengthening the theme brand so that it stand out and stand in the hearts and
minds of our guests. To continue to aligning both our organizations behind our brand, helping to inspire pride in
the people who bring the theme brand to life for our guests every day. These key elements, delivered consistently,
will ensure that guests prefer our brand, helping us to win market share. Hence, deliver our owner’s ROI.
The Opportunity
The Middle East Region lacks Themed / Entertainment
Hotels – as well the International Quality Theme Parks
when compared to the North America’s and Europe.
Currently the GCC and Asia families / residents have to
travel across continents to reach entertainment and
theme parks cities.
By providing the same in the Middle East region, the
project will certainly capture a major share of these
intense market segments, yet, provide the Region selfsufficient and all-pervading positioning via viable
businesses and investments.
Seizing the opportunity; The momentum is now right
for tapping on this unique and fruitful opportunity of
theme Hotels and Theme Parks. Other newcomers such
as “MGM” Hotel in Abu Dhabi. Consequently, it is part
of our master marketing plan to attract both GCC and
Asia's class of affluent families (80%), couples (10%)
and individuals (10%).
UAE “TI” Hotel Target Market
Our target market segmentation is mainly leisure focusing on
families (with children of all ages) and vacation / retreat
travelers – while primary aiming the following feeder countries
/ cities:
1. Arabian Peninsula: UAE – Saudi Arabia – Kuwait – Qatar
– Bahrain – Oman – Jordon – Iraq – Syria - Lebanon
2. North Africa countries: Egypt – Tunis – Algeria – Morocco
3. Asian: China - Russia – India – Pakistan – Hong Kong Indonesia – Japan - Malaysia
4. European: Turkey – Greece – Italy – Spain – England Germany
Taking into consideration the following February 2014 survey /
statistics of the GCC International Traveler average spending,
while over 55% of them are taking part in destinations with
Attractions and Entertainment and 45% for Cultural
Experiences. Thus, 40% of survey respondents looking at
taking an extended three to four-week trips in the next 12
months.
Schematic Drawing
INVESTOR “ROI” OUTLOOK
*Considering the required Capital for the 5 stars one thousand rooms “Pirates Themed Hotel” 1.7 Million AED (USD $461K)
per room (Such Includes all hard cost, FF&E, OS&E, Soft Cost, preopening and Marketing). The return on the invested capital
of AED 1.2 Billion will be realized by end of operation year five. The investor’s expected share of AED 3.8 Billion will be
realized by the tenth year of operations.
The following chart highlights, the assumption of the first 10-operation years revenue gross margin in AED / Million: GOP
(before interest and taxes) please see the investors share on year ten of operation (detailed Excel sheet assumption in section #2
of the Business Plan).
1200
1000
800
Revenue AED / Million
600
GOP / Million
400
Investor Share / Million
200
0
1st
Year
2nd
Year
3rd
Year
4th
Year
5th
Year
6th
Year
7th
Year
8th
Year
9th 10th
Year Year