CASE STUDY
SKODA AUTO: REBULDING THE BRAND
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1905 - 2005
CASE STUDY
ONE HUNDRED YEARS ON FOUR WHEELS
SKODA AUTO: REBULDING THE BRAND
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SKODA AUTO: REBULDING THE BRAND
HISTORY
• The third oldest car manufacturer in the world
• 40 years nationalized manufacturing under communism
• In 1991 Skoda became a part of Volkswagen Group
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SKODA AUTO: REBULDING THE BRAND
COMPANY’S STRENGHTS
• Low cost capacity of production in Eastern Europe
• Improved production quality by VW
• Big market share in Eastern Europe
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SKODA AUTO: REBULDING THE BRAND
SATISFYING CONSUMERS
• Customized and personalized products
• Representing lifestyles
• Self-expression through high quality of respected brand
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SKODA AUTO: REBULDING THE BRAND
GLOBAL MARKET
• Competing for global market share
• Establishing brand name
• Keeping market share in the current markets
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SKODA AUTO: REBULDING THE BRAND
THANK YOU FOR YOUR ATTENTION
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