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Q1 2013 | SUMMARY ASIA
#SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries; inflation eases too.
#InclusiveGrowth Pattern of growth displays a faster pace for low income households. Inclusiveness should be
seen as an essential ingredient of any successful growth strategy.
#EmergingChannels CVS in Thailand and Taiwan, e-commerce in China and South Korea.
#Top10Asia Most chosen consumer brands in Asia are Colgate, Lifebuoy, Nescafé, Pantene, Lux, Surf, Maggi,
Pepsodent, Tide and Ajinomoto according to Brand Footprint 2013 ranking.
% Value Change FMCG – MAT Q1 2013 vs. Year ago
China
India
Korea
Malaysia Philippines
KSA
Thailand
Taiwan
Vietnam
FMCG Total
10.7%
6.7%
6.2%
5.0%
5%
6.1%
9.8%
10%
13.84%
Food
10.8%
4.9%
6.6%
3.0%
4%
5.2%
7.2%
13%
8.93%
Beverages
12.8%
9.8%
8.4%
6.3%
7%
8.1%
11.7%
12%
16.78%
Dairy Products
10.8%
7.1%
5.1%
5.1%
3%
4.4%
8.4%
11%
15.07%
9.4%
10.8%
2.4%
5.7%
6%
10.1%
10.4%
5%
15.76%
10.6%
7.6%
8.8%
8.0%
5%
5.9%
11.1%
7%
15.15%
Home Care
Personal Care
Growth ≤ -0.5%
-0.5% < Growth ≤ 5%
Growth > 5%
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ASIA IN 10 CLICKS
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#TheNewModernTrade nowadays is defined as online versus offline
#FreshInsights Internet sales gaining competitive edge with fresh
foods.
#BoP Low income households´FMCG consumption at low pace of
growth
#ConsumptionSlowDown FMCG value growth in Q1´13
desaccelerated from 14.7% to 8.4% versus last year.
#TopRetailer RT-Mart grew its lead over Wal-Mart Group, reported
6.9% share of total modern trade.
#RisingChannel E-commerce continues growing in Q1, particularly
in key cities reaching 3.4% FMCG share.
#RiseinMarch CPI contributed to the strong FMCG value growth in Q1.
#OrganicChoices increase of green products for categories including
detergent & oral care.
#RetailerFierceCompetition with Hyper sandwiched between PX &
CVS, struggling to fight their unique offerings.
#InflationIsDown Drop through Q1`13 and stands at 4.9%.
#SlowerPace Spending on packaged goods witnesses a soft slow
down, mainly in Personal Care and Beverages.
#TheGrowthEngine Small towns & rural drive FMCG growth.
#BiggerBeverage Beverage gains faster among FMCG segments.
#StillTraditional Traditional trade captures majority of FMCG
expenditure.
#InclusiveGrowth Class E continues to expand consumption by
11.7%...an effect of the elections?
#EasedPricePressure Inflation is down as domestic consumption
struggled to rebound.
#FMCGSlowDown Despite the steady two-digit growth, Vietnam
FMCG market shows signals of a slow-down in long term.
#TetSpendingSpree Beverages and Confectionery are the favored
sectors during the Lunar New Year season.
#Slowdown FMCG grows 6% compared to 12% one year ago. Food
sector drive the slower pace.
#MiddleClass evident transition from bulk shopping to smaller trip size.
#HealthierOptions Breakfast Cereals and Juices are the fastest
growing categories in KSA
#FunctionVsFragrance Powder & Liquid Detergent both have
distinctive traits that drives growth amongst ethnic groups.
#LookingSharp Grooming products of Deodorant, Face Moisturiser,
Mouth
Rinse are on
the rise!
SOUTH
KOREA
#ItsCNYTradition Chinese Households lean towards their Traditional
Asian Drinks for CNY Celebration.
CHINA
SAUDI ARABIA
#ConsumerConfidenceUp Improvement of consumption, investment,
exports and tourism plus a new minimum wage that helps increase
purchasing power.
#TopRisers Warmer weather help categories boost: RTD Tea, Tea
and Ice-cream.
#ChannelShift CVS store openings from 7-Eleven and Tesco Express
and new CVS chain Max Value affecting Hypers and Supers.
INDIA
VIETNAM
TAIWAN
THAILAND
PHILIPPINES
MALAYSIA
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China
IN
KR
MY
PH
KSA
TH
Source: Brand Footprint Ranking 2013
TW
VN
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Summary
Asia
CN
India
KR
MY
PH
KSA
TH
Source: Brand Footprint Ranking 2013
TW
VN
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Asia
CN
IN
South
Korea
MY
PH
KSA
TH
Source: Brand Footprint Ranking 2013
TW
VN
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Asia
CN
IN
KR
Malaysia
PH
KSA
TH
Source: Brand Footprint Ranking 2013
TW
VN
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Asia
CN
IN
KR
MY
Philippines
KSA
TH
Source: Brand Footprint Ranking 2013
TW
VN
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Asia
CN
IN
KR
MY
PH
Kingdom
Saudi
Arabia
TH
Source: Brand Footprint Ranking 2013
TW
VN
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Asia
CN
IN
KR
MY
PH
KSA
Thailand
Source: Brand Footprint Ranking 2013
TW
VN
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Asia
CN
IN
KR
MY
PH
KSA
TH
Taiwan
Source: Brand Footprint Ranking 2013
VN
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Asia
CN
IN
KR
MY
PH
KSA
TH
Source: Brand Footprint Ranking 2013
TW
Vietnam
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Asia
ASIA | KEY INDICATORS
CN
IN
ID
KR
MY
GDP Growth in 2013
8.0%
5.7%
6.3%
2.8%
5.1%
2013 Inflation (CPI %)
3.1%
10.0%
6.0%
2.8%
2.2%
1,115 USD
228 USD
750 USD
1,590 USD
969 USD
90 times
338 times
425 times
112 times
108 times
2.8 members
4.9 members
3.9 members
2.8 members
4.5 members
PH
KSA
TW
TH
VN
GDP Growth in 2013
6.0%
4.4%
3.0%
5.9%
5.2%
2013 Inflation (CPI %)
3.7%
3.6%
2.1%
3.8%
8.2%
Avg. Household Spend per year on FMCG
725 USD
2,099 USD
1,404 USD
597 USD
654 USD
Annual Purchase frequency (FMCG)
357 times
214 times
101 times
211 times
168 times
2.8 members
3 members
4.6 members
Avg. Household Spend per year on FMCG
Annual Purchase frequency (FMCG)
Average Household Size
Average Household Size
5 members
5.8 members
Sources: IMF, National Bureau of Statistics of China, Trading economics, India Ministry of statistics & Programme Implementation, Central Statistic Bureau Indonesia, Bank of Korea,
Statistics.gov.my, Department of Statistics Malaysia, Bank Negara Malaysia, www.nscb.gov.ph, National Statistical Coordination Board, NESDB, Bank of Thailand, General Statistics
Office of Vietnam, Saudi Arabian Monetary Agency, Taiwan Department of Statistics , www.imf.org
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