Optimizing Programmatic
Media Buying
hilla@keydownload.com
KeyPoint Media is a next-generation media
group with flexible, state-of-the-art automated
programmatic technology.
About
KeyPoint
Media
About KeyPoint-Media:
2012: Developed cutting edge installer technology
2013: 37M (NIS) sales
2014: Developed unique technology for advertisement
optimization – KeyPoint Media
Our Vision
To become the worldwide
leaders in programmatic
media buying
User visits
webpage
Winning bid
How
RTB Works
Action of all
bids takes place
Exchange
announces available
bid to bid manager
Bid managed evaluates
advertiser’s targeting and bids
if it matchers
The Market
Opportunity:
Programmatic
Advertising
2013:
$4B programmatic ad spend
24% of total display spend
2016:
$20B programmatic ad spend
63% of total display spend
The Market
Opportunity:
Real-Time
Bidding (RTB)
2013:
RTB ad spend was $4B
2016:
RTB ad spend will reach $12B
Data:
Special algorithm
collects: IP, keywords,
user profile ,age,
income, behavioral,
time of day, day in
week,
Our Unique
Programmatic
Media Buying
Technology
Optimize Results
/ RTB Feed
Data Enrichment:
Additional algorithm
expands the data and
enrich it: location,
weather, holidays,
semantic analysis of
target page
KeyPoint Media’s
Algorithm:
X factor
Our One-StopShop Solution:
Manage the
Entire
Programmatic
Media Buying
Process
By integrating with our RTB partners we offer a onestop-shop solution that includes the entire media
buying process:
• Collect data
• Optimize data
• Place optimized bid with leading RTB
platforms
Public (NASDAQ): $2.2B market cap
$1.5B estimated valuation;
(Full integration)
working on IPO
Public (NASDAQ): $1.6B market cap
Our Partners
$850M Valuation
Revenue: $315M
Public (NASDAQ): $315M market cap
Public : £102M market cap
Revenue: $395M
Revenue: NA
Estimated revenue:
$300M
Public : $350M market cap
Source: Company estimates, Yahoo Finance, CrunchBase
(Full integration)
The
Competitive
Landscape
The substantial market opportunity, coupled
with technology drives large players to this
market:
The
Competitive
Landscape
IPO: Sep. 2013
Founded: 2009; HQ: Boston, Ma
Market Cap: $705M
Fundraising: $56M
TTM Revenue: $355M
Founded: 2006; HQ: Redwood City, CA
Fundraising: $138M
Source: Yahoo Finance, CrunchBase
Our
Differentiating
Factors
The Ultimate Programmatic
Advanced Marketing
Platform
Segmentation Technology
• Total transparency and real-time
in-depth reporting
• Advanced optimization and
monetization tools
• Wide choice of ad formats
• Cutting edge technology
• Unique technology in the field
of RTB bidding
• Sophisticated algorithms for
improved ROI
We Are Already
a Leading
Global Player
Our Team
Hilla Ovil Brenner
Liran Brenner
Founder, CEO
Founder, CTO (20+ years
experience)
• General Manager: Over 12 years experience
• Ad-Ops Manager : 6 years experience
• Director of Publisher Recruitment: 10 years experience
• Director of Sales: 6 years experience
• 2 Expert Algorithm Engineers: Over 20 years experience
hilla@keydownload.com
The Opportunity
2016: $20B programmatic ad spend
One-Stop-Shop
Unique Technology
Experienced Team
Thank You
hilla@keydownload.com