Rain-X Online
Protectant
Presentation
Advanced All-Weather Protectant
Here’s a simple question
for wash operators …
Advanced All-Weather Protectant
How do you turn an
ordinary drum…
Into $19,200 or more?
Offer Your Customers
Rain-X Online Protectant!
The car wash industry’s first
Complete, All-Weather
Surface Protectant
Advanced All-Weather Protectant
Here’s another simple
question for wash
operators …
Advanced All-Weather Protectant
Are you offering your customers the
“Most Innovative
New Product of 2006”
named by the International Carwash
Association?
Advanced All-Weather Protectant
Advanced All-Weather Protectant
Virtual Car Wash
Advanced All-Weather Protectant
Benefits to Your Customers
• Beads & Repels Water
– Better visibility, safer driving in poor weather
– Helps keep vehicle clean, even after it rains
• Protects All Surfaces
– Helps prevent rust, maintains vehicle’s value
• Bonds & Cures on Vehicle Surface
– Provides longer lasting protection
• Levels Minor Surface Irregularities
– Adds high gloss shine
Advanced All-Weather Protectant
Benefits to Your Operation
•
•
•
•
Premium-priced service
No added labor
Top brand recognition
High performance, lasting
value
• Complete customer
satisfaction, repeat sales
Advanced All-Weather Protectant
Click to see the testimonial
The Rain-X Customer Experience
• See Rain-X in action
– Driver’s side has been
treated with Rain-X
– Passenger side hasn’t
• Performs in multiple
geographies and
climates
• Delivers
– High gloss shine
– Consistent protection
– Safer driving for you
The Rain-X Customer Experience
Advanced All-Weather Protectant
Brand Name Recognition
–
Why not offer the
performance and
brand your customers
already know…
…and will pay for again
on their next wash?
Click to see the TV commercial
Advanced All-Weather Protectant
Enhanced Performance:
How it works
–
Rain-X Online contains surface
reactive silicones and other
polymers that bond and cure to
provide durable water repellency
and level the surface, adding shine
to multiple vehicle surfaces
The three stages of Rain-X Online
Protection
Longer Protection
80
Water Repellency
on Vehicle Body
Rain-X
Popular Protectant
Control
Contact Angle
70
60
50
40
Initial
Cured (24Hrs)
Wash 1
Wash 2
Wash 3
Protects vehicles even after multiple washes
Advanced All-Weather Protectant
The Rain-X Marketing Program
•Traditional
• banners, windscreens, handouts
•Custom
•Menus, pump toppers
•Many more sales-driving ideas available!
Advanced All-Weather Protectant
General Marketing Materials
Rain-X 13x16
Backlit, # 36447
Rain-X 16x26 Backlit
Backlit, #36448
Rain-X 22x28,
#S36443
Rain-X pump topper,
#S36516
Rain-X Complete Banner,
#S36446
Rain-X 28x44
#S36442
Rain-X Change mat,
#S36489
Rain-X Complete Cap,
#S36437
Rain-X Lobby
DVD,
#S36490
Rain-X Cooler decal,
#S36454
Rain-X Mobile, #S36455
Rain-X Loyalty Card
Rain-X Walkway Window Decal,
#S36449
Rain-X Windshield
Cling, #S36450
Rain-X
Neon light
stick,
Rain-X Traffic Cone
Part # S37458
Rain-X Pennant, #S36451
Advanced All-Weather Protectant
Rain-X
Silent seller,
#S36453
Rain-X T-Shirt, #S36456 (Lrg),
#S36457 (XL), #S36458 (XXL)
#F1910
Rain-X Drum cover,
#S36452
Winter Marketing Materials
Rain-X Fall/Winter Banner, Part # S36724
Rain-X Winter Menu Backer
Part #S36721
28x44 Rain-X Fall/Winter
Windscreen Part # S36720
Rain-X Fall/Winter handouts (Part # S36722)
and handout holder insert - Part # S36723
Rain-X Fall/Winter Sweatshirts (see program
launch letter for sizes and part numbers)
Summer Marketing
New for Summer 2006 … Refreshed Marketing!
•
•
New Visual Imagery … to appeal to broader geographies
•
Sunny climates
•
Arid climates (de-emphasis on “rain”)
•
Rainy climates
New Messaging … to appeal to a broader market
•
Simplify positioning, focus on emotional appeal
–
•
“Protection for Your Vehicle, Safer Driving for You”
Continue to focus on performance, especially in arid climates
–
“When it Comes to Protection, Rain-X Shines”
Advanced All-Weather Protectant
Summer Marketing
•
Most are available in three versions … sun, rain, arid
–
Windscreen
–
Handout
–
Handout Insert
–
Cooler Decal
–
Change Mat Insert
–
Cat Sheet (one version)
–
10’ Banner (one version)
Advanced All-Weather Protectant
Advanced All-Weather Protectant
Click To Return
To General Info
The Rain-X Marketing Program
Turn Ordinary into Rain-X-traordinary
Now Featuring
Rain-X Online
Advanced All-Weather Protectant
Banners
Window
And Much
Penants
and
Treatments
More…
Signage
The Rain-X Marketing Program
Change
mats,+ and
hats,
shirts, cashier
Cooler
decals
window
Lobby
Video
Testimonials
Reinforce
Walkway
ceiling
with
retail
mobiles
Rain-Xstickers
products
And
much
more…
buttons
Advanced All-Weather Protectant
Application Options
F1900 - Rain-X Arch Round: Includes sign
panel and LED light strip and K Series
foam nozzles
Advanced All-Weather Protectant
F1902 - Rain-X K-Series Foam Sticks
The equation is clear
Increased sales
- No added labor
Increased profits
Advanced All-Weather Protectant
About That Simple Question…
The Rain-X Online Cash Flow Calculation
Inputs
• One 30 gallon drum Rain-X Online Protectant
• 1 oz per car treated
• Charge $5 extra per treatment
• $19,200 per drum
Advanced All-Weather Protectant
Sell the brand your customers know
And watch your revenues grow!
Questions?
Advanced All-Weather Protectant